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New Backus’ Sales Manager (Translation)

7 January 2010

Lima, January 04th, 2009 -  During the Peruvian Beer Union Directory Backus and Johnston S.A.A meeting, attained on December 31st, 2009, it was agreed to designate as the Sales Manager, starting January 01st, 2010, to Mr. Luis Eduardo García Rosell Artola, who was formerly our Financial Manager.

Mr. García Rosell joined the Backus Group since 1992, as a Financial Manager of Backus & Johnston Trading S.A.  After that, on 1996, he was appointed Comptroller of Backus Corporation S.A., being later named Corporate General Comptroller until December, 2003, date in which he was named Financial Manager.

He graduated from Industrial Engineering Faculty at University of Lima and he participated on the Executive Development Program on the University of Piura. Currently, he is a member of the directory of several companies, such as: Cervecería San Juan, Transportes 77, Naviera Oriente, Club Sporting Cristal e Industrias del Envase.

Mr. Robert Priday, General Manager of Backus recalled on Mr. García Rosell's overwhelming professional career in the Backus Group and emphasized about the challenge he's assuming from his new position, to continue with the leadership that the company has over the national beer industry and to keep innovating the market, on behalf the consumers.

For more information, contact:
Cecilia Quevedo / Dora Vallejos
External  Communications Backus
Yohanna Medina/Silvana Maldonado
Llorente y Cuenca 222-9491

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 4th January.



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