After one year on the market, Gambrinus 11° Excelent is the most sold "eleven percent beer" on the Czech market, whether it be in bottles or on tap (Translation)
12 November 2009
Prague/Plzeň, November 11, 2009 - Today Gambrinus 11° Excelent celebrates the first anniversary of its introduction into the Czech market. In only one year of existence, it has become an important player in the Czech market of "eleven percent beers" and in the premium segment of 11° bottled beer or beer on tap, and it even received the best reviews. Gambrinus 11° Excelent contributes considerably to the rising trend and increased popularity of 11° beers in the Czech Republic, which already have an 11% share of the Czech beer market.
"The trend in consumption of 11° beers in the Czech Republic is on the rise, which can also be seen in the spectrum of products of this higher grade beer by numerous labels. Today, Gambrinus 11° Excelent already has a considerable share of the premium segment; we expect that its popularity will continue to rise," states Jiří Rákosník, brand manager of the Gambrinus brand.
The secret of Gambrinus 11° Excelent's success is its unique taste and its intensive aroma of hops, which comes from adding caramel malt and a unique dosage of hops. Thanks to these virtues, after only being on the market for a few months, Gambrinus 11° Excelent won a gold medal in the Selection of Suppliers competition - Best newcomer of 2009 in the beer category. Another important hurdle was getting approval to use the protected geographical label, Czech beer.
Gambrinus 11° Excelent
Type of fermentation - bottom fermentation
Taste - rich and full taste with a distinct aroma of hops
Grade - 11.3° (that is 11.3 % of fermented extract in the original wort)
Amount of alcohol - 4.7 % content
Packaging - 0.5 l bottles (cases and multipacks of 8 pieces), KEG barrels 50 and 30 l
Brand PR manager
Ph.: 724 617 886
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on 11 November.