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Compañía Cervecera de Canarias shows its high level of technology to Paulino Rivero (Translation)

26 October 2009

During the President of the Government of the Canary Islands' visit to Santa Cruz de Tenerife plant

- The president's visit to promote industrial sector's participation in GDP within the "Canary Plan"

- Compañía Cervecera de Canarias is one of Canary's main economical, industrial and social development driving forces and it shares the government's desire to strengthen local economy through mutual efforts.

Santa Cruz de Tenerife, October 23, 2009 - This morning, the president of the Canary Islands visited Compañía Cervecera de Canarias (CCC) based on Tenerife in order to experience firsthand measures applied in areas such as technology, environment and social investment. Rivero reiterated his desire to boost Canary's economy by offering the industrial sector a greater support through "The Canary Islands Plan".

Compañía Cervecera de Canarias opened its Tenerife brewery doors to receive the president. Paulino Rivero met with the company representatives to find out more about CCC's latest measures. The guidelines of the company's comprehensive plan are: the strengthening of brands, improving their presence in sales points and the optimization of the manufacturing, distribution and management processes. This plan also supports sustainable social measures.

During his visit, the president was pleased by CCC's actions towards diminishing the impact on the environment and optimizing natural resources. Some of these actions are: reducing the CO2 emissions to the atmosphere, reducing water consumption during the manufacturing process, waste treatment and packaging management.

Regarding this last action, the company highlighted its returnable-bottle high production rate (64%). This amount is much higher than the national brewery sector average (51%). Rivero also observed the brewery's processes that aim to convert cooking malt waste to fodder and compost for organic farming, which will benefit 130 farmers.

Along with the environmental actions, CCC has emphasized their investments in the community, which in spite of the current economic situation represent 15% of its operational profit. The company works with non-governmental organizations, supports general interest projects both in the cultural and sports areas and offers employees a number of social benefits for themselves and their families.

Paulino Rivero supported the brewery's measures and shared its "Canary Plan". This plan seeks to strengthen businesses in order to diversify the local economy. The government plan seeks to diversify the economy by helping local businesses to double gross domestic product. Despite the fact that the plan covers up to 2020, Rivero only discussed the plan's measures for the 2009-2010 period.

About Compañía Cervecera de Canarias

Compañía Cervecera de Canarias is one of the leading national breweries and one of Canary's main economical, industrial and social development driving forces. It is one of the main profit and development yielding companies in the area. It promoted the creation of almost 900 direct positions and almost 7,000 indirect positions by working together with several local industries and buying local products for their manufacturing activities. Over 300 Canary businessmen hold shares from this company, which belongs to SABMiller's international group. These Canary shareholders represent 30% of the total shares and are represented by two members on the Board.

CCC manufactures its own beer brands such as Dorada, Tropical and Carlsberg (under license). They distribute international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. They also retail other natural beverages such as Appletiser and Peartiser, Red Bull energy drink and Granini premium juices.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 23 October.


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