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Grolsch calls upon consumers to film their own cooling tips - Submitted films shown in COOL commercial by Grolsch - (Translation)

13 July 2009

Brewing company Grolsch calls upon your help in the battle against lukewarm cans of beer. This is the interactive follow-up to the COOL offensive by Grolsch, which offers consumers the opportunity to enjoy delightfully cold cans of beer this summer. Consumers can place their films with cooling tips for beer on With this, Grolsch can now offer consumers one central location with tips for cooling cans of beer. The best cooling tips films will then be aired on Discovery Channel, as part of a Grolsch commercial, so consumers have a chance to see their own film on TV!

Inspired by Mythbusters and Brainiac
On you will find several talked-about ‘how do you keep your beer cold?'-themed films. For this event, Grolsch challenged GeenStijl and Videostrip (Campus TV and Student TV) to make some frivolous films in which amongst others, skydiving, nitrogen and miles of extension cord are used to keep cans of beer nice and cold. At this location, you can also upload films showing the most original cooling tips.

Discovery Channel calls upon consumers to film and upload their own cooling tips. The best films have a chance to win fun prizes, including a super-cool fridge. The ultimate prize is of course the airing of the winning film on Discovery Channel, as part of a Grolsch TV commercial!

Grolsch puts its COOLING tip platform in the spotlight via Discovery Channel and online campaigns at Hyves and MSN. In addition, GeenStijl and Videostrip will in their own unique way pay attention to

COOL alarm
In addition to the COOLING tips, Grolsch also offers the COOL alarm to consumers who want to make sure that they have access to a delightfully cold can of beer at all times. This gadget will let you know when your can of Grolsch needs to be chilled and can be downloaded at

A cold can of beer: always and everywhere
The platform with cooling tips at and the COOL alarm are part of the COOL campaign by Grolsch. With COOL, Grolsch will help the consumer enjoy delightfully cold cans of beer this summer. All Grolsch cans are equipped with a Cool meter and have Cooling tips written on them. Grolsch will travel through The Netherlands with its Cool service, which allows consumers to trade in their lukewarm can of beer - no matter what brand - for a cold can of Grolsch. This COOL offensive is part of Grolsch's mission to make sure that everyone can enjoy quality beer, always and everywhere.

The COOL campaign will run until September and was developed in cooperation with advertising agency DDB Amsterdam, media bureau Initiative/digilogue and with De-construct, bureau for digital communication. 
Editorial information
For more information and/or visual material, please contact:

Royal Grolsch N.V.
Helen ter Huurne
Department of Corporate Affairs
Tel: 053-483 31 76

About Grolsch
Royal Grolsch N.V. is a company with a history that dates back to 1615. This makes Grolsch one of the oldest and most successful breweries in the Netherlands. Grolsch is active in the Dutch market, as well as a large number of international beverage markets. Grolsch holds a premium position in the world, in which unique Grolsch values such as taste, top quality, tradition, aspiration, authenticity, and sharing enjoyment are central themes. Since 2004 Grolsch has been located in a modern brewery complex in Enschede. Since February 12th, 2008 Grolsch has been a subsidiary of SABMiller plc.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on  We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 09-07-09.


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