SABMiller RUS reorganizes its assets
31 March 2009
SABMiller RUS today announces a reorganization through the merger of SABMiller RUS with Vladpivo and Transmark legal entities. The restructuring will eliminate duplication in operating structures, improve efficiency and enhance response to the market through unified national production, logistics, Sales and Distribution templates.
The resulting entity will be known as SABMiller RUS, with branches in Moscow, Ulyanovsk and Vladivostok. Vladpivo and Transmark are liquidated as legal entities according to the record in Federal State Register on 27 March 2009.
This reorganization, - says Roy Bagattini, Managing Director SABMiller Eastern Europe, - will enable us to optimize resources and costs in order to effectively deliver our investment plans, initiatives and strategies in Russia».
Vladpivo was acquired in June 2008 by SABMiller plc; the value of the gross assets acquired was estimated $69 million US. Following the merger, Vladpivo will become a SABMiller RUS Affiliate in Vladivostok. Effective today, Vasiliy Basmanov has been appointed Head of the SABMiller RUS Affiliate in Vladivostok.
Within nine months of the acquisition, the brewery in Vladivostok has undergone significant technological upgrades to improve and control quality of the product, - says Martin O'Keeffe, Technical Director SABMiller RUS, - we introduced technology to extend product shelf-life as well as new laboratory equipment for quality tests».
SABMiller RUS has already commenced production of its flagship local premium brand Zolotaya Bochka at the Vladivostok brewery and the site will fulfill an important role in enhancing the presence of the company's premium brands in the region, while also continuing to produce the regional brands taken over as part of the original acquisition.
SABMiller RUS - a subsidiary of SABMiller plc, one of the leading brewing companies in the world. Overall investments for 10 years exceeded $700 million US dollars. It has a market value share of 10% and volume share of 6% (according to AC Nielsen, 2008). The company portfolio comprises a wide range of premium international and well-known local brands like Miller Genuine Draft, Pilsner Urquell, Velkopopovicky Kozel and "Zolotaya Bochka". The company employs over 1,800 employees in Russia and has a production site in Kaluga and Vladivostok and is investing in construction of a brewery in Ulyanovsk.
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