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Darren Tendler Appointed Sales Director of Miller Brands UK Ltd

12 November 2008

Miller Brands UK has appointed Darren Tendler as its Sales Director.  His appointment follows the promotion of Nick Miller to Managing Director at the beginning of October.  Darren will take up the role with immediate effect.

Darren, who joined Miller Brands in 2006 as Director of Sales for the Off Trade, has spent over 20 years working in the industry and has extensive experience in senior roles including Commercial Operations Director, Director of Sales and various Key Account and National Account roles across the On and Off channels at InBev, Whitbread and ScotCo. 

Darren said: "It's an exciting time for Miller Brands and I'm looking forward to building on our success.  Our team are doing a great job in developing our brands in a challenging environment. We will continue to add value to the category by building and creating ‘worthmore' brands that differentiate versus the competition and focus on consumer connection."

Nick Miller, Managing Director of Miller Brands said: "Darren has been very influential in the growth and success of MBUK to date.  He and his team have developed great relationships with our off-trade customers and achieved some fantastic results.  His expertise and knowledge of Miller Brands and the industry made him the obvious choice for this role."


Issued: 10/11/08

For more information please contact:

Maureen Heffernan               

Emma Currin                                                 

Leisure PR & Communications                                                   

Leisure PR & Communications                                   

(M) 07860 529 242                                                                            (M) 07753 838 490                                                        

Notes to Editors:

Please find attached an image of Darren

About Miller Brands UK

Miller Brands was launched in 2005 and is a subsidiary of SABMiller, one of the world's largest brewers. Miller Brands have assumed responsibility for the development of all SABMiller's international premium brands across the UK; these include Peroni Nastro Azzurro, Pilsner Urquell and Miller Genuine Draft. Through its consistent pricing and distribution discipline, supplemented by engaging marketing activities, Miller Brands is bringing value back into the beer category. Sales are currently growing in excess of 20% year on year in a declining market and this is increasingly recognized and referenced by retailers.

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