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Sales of SABMiller’s Polish beers rise in the UK

17 May 2007

Ref 16/2007

17 May 2007

SABMiller today announces that sales of its Polish beer brands, Tyskie and Lech, are soaring in the UK.  Launched in the UK two years ago, sales of Tyskie have risen by 333% in SABMiller’s second half (six months to March 2007) against the comparable period last year.  Tyskie and Lech now sell over 100,000 hectolitres or 17.6 million pints in the UK and Ireland.  This is against a flat lager market in the UK.

Tyskie and Lech’s popularity is largely attributable to the influx of migrant Polish workers since Poland’s acceptance to the European Union in 2004.  Some estimates indicate there could be as many as 1 million Poles living in the UK. West London is home to the largest Polish community with Uxbridge the number one area outside London.*

Tyskie’s UK success now forms part of a high profile print and broadcast campaign in Poland, which is managed through SABMiller’s Polish subsidiary, Kompania Piwowarska.  Tyskie delivery lorries travelling across the country now carry the Union Jack together with; “Deliveries to London Daily” written in English to advertise its new status as an export brand. 

Alan Clark, Managing Director for SABMiller Europe comments; “Tyskie is the leading beer brand in Poland and the Poles’ loyalty to it is leading to rising sales outside the country.  The Polish migrants who have moved to London have done so with an estimated disposable income of £4bn a year.** Government figures show that 82% are aged between 18 and 34 which underlines the attractiveness of the Polish pound.”

Tyskie and Lech is brewed by SABMiller’s Polish subsidiary, Kompania Piwowarska.  It is marketed and distributed in the UK by Miller Brands UK and can be purchased from pub chains such as Wetherspoons, Enterprise, Laurel and Greene King in addition to well known retailers Thresher, Oddbins, Asda, Sainsbury's and Tesco.


* According to the Centre for Economics and Business Research

** Experian

Notes to editors

About Tyskie

Tyskie is the biggest brand in Poland. It is brewed from crystal-clear water from Gronie springs and the highest quality barley malt and hops. Tyskie is the result of centuries of beer brewing in Tychy and the tradition dates back to the 17th century.  Connoisseurs of Tyskie appreciate its mild, hoppy flavour, golden colour and thick, white head. This top quality has won the brand thousands of fans as well as many awards, such as gold medal and Champion’s Award at the Brewing Industry International Awards in London in 2006.

About Lech

Lech is the leading local premium brand among legal drinking age Polish adults. Lech Premium is about noble bitterness and a thick, white head that retains the bouquet long after opening the bottle.  Lech Premium’s harmonious combination of the right taste and carbonation contributes to the beer’s exquisite refreshing properties.  

About SABMiller plc

SABMiller plc is one of the world’s largest brewers with brewing interests or distribution agreements in over 60 countries across six continents. The group’s brands include premium international beers such as Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market leading local brands.  Outside the USA, SABMiller plc is also one of the largest bottlers of Coca-Cola products in the world.

In the year ended 31 March 2006, the group reported US$15,307 million in revenue and profit before tax of $2,453 million.  SABMiller plc is listed on the London and Johannesburg stock exchanges.

This announcement is available on the company website:

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SABMiller plc
Tel:  +44 20 7659 0100

Sue Clark 
Director of Corporate Affairs 
Tel:  +44 20 7659 0184

Kelly Mulvey
Senior Manager Investor Relations 
Tel: +44 20 7659 0176

Victoria McNamee 
Corporate Media Relations Manager 
Tel: +44 20 7659 0172

This announcement does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire securities of SABMiller plc (the "Company") or any of its affiliates in any jurisdiction or an inducement to enter into investment activity.

This document includes "forward-looking statements".  These statements may contain the words "anticipate", "believe", "intend", "estimate", "expect" and words of similar meaning.  All statements other than statements of historical facts included in this announcement, including, without limitation, those regarding the Company's financial position, business strategy, plans and objectives of management for future operations (including development plans and objectives relating to the Company's products and services) are forward-looking statements.  These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of the Company to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements.  These forward-looking statements are based on numerous assumptions regarding the Company's present and future business strategies and the environment in which the Company will operate in the future.  These forward-looking statements speak only as at the date of this announcement.  The Company expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained in this announcement to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based. Any information contained in this announcement on the price at which the Company's securities have been bought or sold in the past, or on the yield on such securities, should not be relied upon as a guide to future performance.

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