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Blue Effect with MCs Nasty and En.dru Brewed Beer for Pilsner Fest

4 September 2013

Praha, September 2, 2013 – Today, MCs Nasty and En.dru, together with famous band and star of this year's festival, Blue Effect, watched over a batch of beer crafted specifically for this year's Pilsner Fest. With brew master Václav Berka they helped check the materials and brew a batch of Pilsner Urquell following the traditional recipe. People will be given the opportunity to taste this beer at the popular festival held on October 5.

In-house barley malt, Pilsen water, and first class Žatec hops are the main ingredients of Pilsen beer, each carefully checked by Václavem Berkou and festival MCs Nasty Nasty Cerha and Ondřej Havlík, whose stage name is En.dru. They joined rock scene staple Blue Effect during the final “hopping” process for the batch crafted especially for this year's Pilsner Fest.

“We did not think twice about going when we got the invitation to the brewery. After long decades of playing at various beer and summer festivals, this is the first time we’ve had the chance to brew beer specifically for us and our fans – particularly the Pilsen. We are convinced that the beer will taste great and will contribute to the fine atmosphere of the festival,” said legendary Blue Effect lead singer Jan Křížek.

The patrons of this year's Pilsner Fest completed the brewing process with the short ring of a bell in accordance with the long tradition of Pilsen brew masters. “Beer, with all its traditions and rituals, is for us a pleasure, and the subject of interest and inspiration. Now, after we have seen how it is made, we will enjoy it even more,” MC Petr Cerha “Nasty” confessed. ”The Pilsen beer may even find its place in one of our entrances, and definitely afterwards,” he added smiling.

Pilsner Fest, the celebration of the birth of the original Pilsen lager Pilsner Urquell, will symbolically begin this year on the very day the first batch was brewed: October 5, 1842. Along with rich musical performances, visitors will enjoy an entertaining programme that includes presentations on original beer making crafts, the tasting of malt products, and a unique performance by the members of the National Theater dedicated to the history of Pilsen beer. Additionally, the finals of the world-renowned contest for Pilsner Urquell’s Master Bartender will take place. The celebrations of Pilsen lager will also travel to other parts of the Czech Republic by traditional horse-pulled vehicles, loaded with period-oak barrels, bringing unfiltered Pilsen beer and much fun to Czech people everywhere.

More info about  Pilsner Fest at www.pilsnerfest.cz.

More information:

Kateřina Krásová
Plzeňský Prazdroj
tel.: +420724 617 219

Plzeňský Prazdroj at social media:

Twitter twitter.com/Prazdroj1

LinkedIN www.linkedin.com/company/plzensky-prazdroj

Youtube www.youtube.com/user/PlzenskyPrazdroj1

 

Notes for editors:

- With its total sale of nearly 9.9 million of hectoliters during the calendar year of 2012 (including licensed productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.

- Plzeňský Prazdroj Inc. is the member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.

- SABMiller plc is one of the most significant world beer companies with 70 thousand employees in 75 countries around the world. It offers more than 200 beer brands including the world renowned brand such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft (draught) a Grolsch, as well as important local brands such as Aguila (Columbia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia), and Tyskie (Poland).

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on September 2nd, 2013.

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