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Two Win All-Expenses-Paid Peroni Prize Trip to Italy

19 February 2013

Accra, Ghana, February 14, 2013 - Two lucky winners of a Peroni promotion that ran in four image outlets in Accra will enjoy a three-day, all-expenses-paid trip to Italy.  The promotion, whose final draw took place at Rhapsody’s (Accra Mall), was to reward patrons of Peroni Nastro Azzurro, a distinctive, crisp Italian beer that offers Italian style in a bottle.  It is a super-premium brand produced by SABMiller’s Italy subsidiary and imported exclusively by Accra Brewery Limited. It is made with the same passion, innate style, attention to detail and craftsmanship of world-renowned Italian icons like Ducati, Ferrari and Armani.  Like all things Italian, it is tailored to deliver a distinctive, crisp taste.

Kankoh Gregory Akannue, a fashion designer, and Svitlana Holm Fleischer, who emerged as ultimate winners, will undertake a three-day trip to Rome that will include a tour of the Peroni Brewery, an excursion to the Castel Romano Outlet, a promenade in Rome Centre, and  also  a live match between Roma and Juventus, among others. Both of them were filled with so much joy, as they had no plans of travelling to Italy anytime soon, but Peroni Nastro Azzurro has made this possible. Greg said, “I am so excited with the package and will continue to enjoy my stylish Peroni each day with my friends.”  Svitlana puts it this way, “I cannot wait to get to Italy! Thanks to SABMiller, through their Peroni brand, for making this possible.

The two winners will each come back with a customised Italian jacket.  Twelve other consumers also won consolation Peroni gift items.

According to Accra Brewery Brands Manager James Sarfo, “ABL is rated the number-one contributor in Africa to Peroni volume sales.  We are therefore delighted and deemed it necessary to reward our loyal consumers through our Dons of Style promotion. To our winners we say ‘ayeekoo,’ whilst wishing them a safe journey to and from Italy.

Notes to editors:

About Accra Brewery Limited (A subsidiary of SABMiller plc)

Accra Brewery Limited (ABL), originally known as Overseas Breweries Limited, was established in 1931, becoming the first brewery in the then-Gold Coast. In 1975, the locally registered Accra Brewery Limited acquired Overseas Breweries’ assets.

Today, Accra Brewery Limited is a public company engaged in the manufacture, marketing and distribution of beer, sparkling soft drinks and non-alcoholic malt beverages. Its flagship brand is the iconic Club Premium Lager, which has been a part of every single milestone in Ghana’s history since 1931. ABL’s other brands are Club Gold Export Lager, Castle Milk Stout, Stone Strong Lager, Chairman Malt Liquor, Club Shandy, Redd’s Fruit Fusion, Peroni Nastro Azzurro, Chibuku Shake Shake, Castle Milk Malt, Club Cola, Club Muscatella, Club Orange, Club Soda and Club Quinine Tonic.

As a subsidiary of SABMiller Plc, ABL understands that its profitability depends on healthy communities, growing economies and the responsible use of scarce natural resources. These issues are therefore integrated into the business through SABMiller’s 10 sustainable development priorities.

ABL’s mission is to own and nurture local and international brands that are the first choice of consumers and customers in Ghana.

About SABMiller plc

SABMiller plc is one of the world’s leading brewers, with more than 200 beer brands and some 70,000 employees in over 75 countries. The group’s portfolio includes global brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch; as well as leading local brands such as Aguila (Colombia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia) and Tyskie (Poland). SABMiller also has growing soft drinks businesses and is one of the world’s largest bottlers of Coca-Cola products.

In the year ending March 31, 2012, the group reported EBITA of US$5,634 million and group revenue of US$31,388 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.

Contact details

Accra Brewery Limited
Tel/e-mail: (030 2688851-6)

Ms. Adjoba Kyiama
Corporate/Legal Affairs Director
Tel/e-mail: 030 2688857

Ms. Worlasi Bedu-Mensah  
Corporate Communications Manager
Tel/Email: 030 2688851-6

Mr Cyrus deGraft-Johnson
Corporate Affairs Manager
Tel/Email 030 2688851-6


This announcement does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire securities of SABMiller plc (the "Company") or any of its affiliates in any jurisdiction or an inducement to enter into investment activity.

This document includes "forward-looking statements." These statements may contain the words "anticipate," "believe," "intend," "estimate," "expect" and words of similar meaning. All statements other than statements of historical facts included in this announcement, including, without limitation, those regarding the Company's financial position, business strategy, plans and objectives of management for future operations (including development plans and objectives relating to the Company's products and services) are forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of the Company to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are based on numerous assumptions regarding the Company's present and future business strategies and the environment in which the Company will operate in the future. These forward-looking statements speak only as at the date of this announcement. The Company expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained in this announcement to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

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This is a SABMiller subsidiary news release, it was first published in its local market on 14th February 2013.




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