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Miller Brands Ukraine chose up-and-coming beer testers of Donbass (Translation)

3 February 2012

On January 30 2012, Miller Brands Ukraine held try-outs for the All-Ukrainian National Tester contest.  Beer lovers from different Donbass cities came to Donetsk to show off their testing talents.

Twenty-three people participated in the Donetsk round, picked out of 60 applicants by the organisers. All participants are 20 and older, which is one of the criteria for participation.

The participants had to test beer and write an essay about the amber-coloured drink. Obviously, the beer testing was the more important part of the competition. During the contest, the judges determined the sensitivity of participants' taste buds and olfactory receptors. The contests tested six beer samples: one as a reference standard and five with added flavours that they had to identify for each sample.  Five participants passed the test and identified most of the added flavours.

While the judges were evaluating test results and essays, the contestants took a tour of the Miller Brands Ukraine plant, one of the most modern and hi-tech beer plants in the country. Donbass beer fans studied al the technological processes, from making beer wort to bottling ready product. The tour guides also managed to dispel some myths about beer.

The winners of the try-outs are Philipp Aseev and Yuri Anastasov. They will represent Donbass in the contest finals. Philipp lives in Makeevka, and Yuri came all way from Lugansk for the competition.  Yuri writes a beer blog,, where he posted pictures of the contest in Donetsk. These pictures are available at
The main task of the National Tester contest is to improve responsible beer consumption in Ukraine. More information about the contest is available at


Contact details
Valentin Boinitsky
Head of Corporate Affairs, Miller Brands Ukraine, a subsidiary of SABMiller plc
tel. +380 (44) 393 2676 ext. 6732, mob. +380 (50) 312 0244,

About SABMiller plc
SABMiller plc is one of the world's largest brewers with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, as well as leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie.  SABMiller is also one of the world's largest bottlers of Coca-Cola products.

About Miller Brands Ukraine
Miller Brands Ukraine is a subsidiary of SABMiller plc, operating on the Ukrainian market since July 2008. The brand portfolio of Miller Brands Ukraine includes local brands like Sarmat and Zhygulivske, as well as well-known international brands: Miller Genuine Draft (imported), Zolotaya Bochka (Russian premium brand, produced in Ukraine under licence), Velkopopovicky Kozel (Czech premium brand, produced in Ukraine under licence) and Amsterdam Mariner (Dutch brand, produced in Ukraine under licence from Grolsch International B.V.).

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [30/01/2012].

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