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Toast to the taste of autumn with Grolsch (Translation)

5 October 2011

Grolsch Premium Herfstbok available again
                                      
Enschede, October 3rd, 2011 - October 3rd marks the long-awaited return of Grolsch Premium Herfstbok. Grolsch Herfstbok is a traditional, distinctive beer with a robust, soft, sweet flavour. As the market leader in the Herfstbok segment, Grolsch once again adds its own flavour to the mix this year, literally and figuratively! At grolsch.nl, Grolsch will be presenting some delicious Herfstbok dishes this season. Herfstbok is not just a perfect beer for going out, it's definitely also great for drinking at home. This is because it can easily be combined with various snacks and dishes. Grolsch Herfstbok can be paired very well with heartier meals, such as game, stews, and roasted or smoked meats and fish.

The true autumn feeling
A perfect autumn day: cold autumn storms, dewy forests that slowly turn from red to yellow, a walk through the woods, and to top it all off, a delicious glass of Herfstbok. But Grolsch Herfstbok is not just a beverage. It's also perfect for cooking. The true autumn feeling comes from a slowly simmering pan of Grolsch Premium Herfstbok. Grolsch challenges its customers to use its Herfstbok beer to the fullest. That's why grolsch.nl will feature delicious dishes in warm autumn colours to try at home and pleasantly surprise friends or family.

Cooking with beer
Beer is originally a national drink. In the 17th century, there were a lot of beer brewers in the Netherlands. People did not drink water and everybody drank beer. Beer was also a common ingredient in the kitchen. Over time, this tradition was slowly lost. This is a shame, because beer is perfect for cooking. Especially Grolsch Herfstbok, with its warm, sweet, spicy flavour. The acid in beer tenderizes the meat, just as wine does. The alcohol in beer vaporizes during the cooking process, so this is not an issue. It's the flavour of the beer that brings an exceptional aroma to dishes.

Bock beer festivals
Just as in previous years, the introduction of Grolsch Herfstbok will naturally go hand in hand with bock beer festivals in several cities. For example, there will be bock bier festivals in the birth city of Grolsch, Groenlo, in Hengelo, Zwolle, Kampen and Zutphen, among others. According to tradition, the first barrels will be ridden by horse and carriage past different supermarkets and establishments.

Here's to the taste of Grolsch Herfstbok!
 
About Grolsch Herfstbok
Grolsch Herfstbok is a traditional, distinctive beer with a robust, soft and sweet flavour.
Grolsch Herfstbok has a warm and accessible character, soft aromas and a ruby-red colour. This beer flows exclusively in the autumn and winter months. Grolsch Herfstbok contains 6.5% alcohol and the recommended drinking temperature is 8-10 degrees Celsius.

Editorial information
For more information, please contact:

Royal Grolsch N.V.
Corporate Affairs Department
Helen ter Huurne
Tel: 053-48 33 407
Corporatecommunications@grolsch.nl
www.grolsch.nl
www.koninklijkegrolsch.nl

About Grolsch
Royal Grolsch N.V. is a company with a history that dates back to 1615. This makes Grolsch one of the oldest and most successful breweries in the Netherlands. Grolsch is active in the Dutch market, as well as a large number of international beverage markets. Grolsch holds a premium position in the world, in which unique Grolsch values such as taste, top quality, tradition, aspiration, authenticity, and sharing enjoyment are central themes. Since 2004, Grolsch has been located in a modern brewery complex in Enschede. Since February 12th, 2008, Grolsch has been a subsidiary of SABMiller plc.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [03/10/2011].

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