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SAB Announces New Look 2011 Sports Media Awards

29 August 2011

Johannesburg, August, 2011 - The South African Breweries Limited (SAB) today announced the launch of its new look, "SAB Sports Media Awards 2011".

Previously known as the "SAB Sports Journalist of the Year Awards", the awards are the oldest of their kind and they are still the only competition to honour and recognise outstanding work in the sphere of sports journalism in South Africa.

"These awards are now in their 31st year and we decided they needed to evolve to not only remain relevant in a rapidly changing media environment, but also to reflect best global business practice," says Robyn Chalmers, Head of Media and Communications for SAB. "Although the role of the sports journalist has remained the same over the years, the way they communicate and the platforms that they now use need to be acknowledged."

In addition to the new name, the entry criteria has been simplified, the judging process made more transparent and the categories have also been updated. Competition entrants can either self-nominate, or be nominated by their respective media houses, in any of the following categories:

PRINT
- Sports Feature of the Year
- Sports Column of the Year
- Overall Winner: SAB Sports Media Award - Print

PHOTOGRAPHY
- Action Shot of the Year
- Moment of the Year
- Overall Winner: Sports Media Award - Photography

NEW MEDIA
- Best Web Contributor of the Year
- Best Sports Blog of the Year
- Overall Winner: Sports Media Award - New Media

RADIO
- Sports Commentator of the Year
- Sports Presenter of the Year
- Overall Winner: Sports Media Award - Radio

TV
- Sports Commentator of the Year
- Sports Presenter of the Year
- Sports Producer of the Year
- Overall Winner: Sports Media Award - Television

"Through our various sponsorships and endorsements, SAB has always been proud to be associated with South African sport. These awards are our way of recognising excellence amongst those who report on it," concludes Chalmers.

The closing date for entries is Friday 16th September 2011. Winners will be announced at a gala dinner on the 10th November 2011.

All terms and conditions, entry form and other important information can be found on www.SABsportsmedia.co.za

Issued on behalf of:

Prema James
Public Relations Specialist
The South African Breweries Limited
Tel: +27 11 881 8414
Fax: +27 86 681 4715
Mobile: +27 82 924 1667
E-mail: SABsportsmedia@za.sabmiller.com

By:

Chris Verrijdt
Communications Manager
Maverick Experience Exhilarator
Tel: +27 11 315 3959
Mobile: +27 82 784 6645
E-mail: chris@mavericksa.co.za

This is a SABMiller subsidiary news release, it was first published in its local market on 29/08/2011.

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