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Amsterdam Mariner sponsors the Ukrainian IT Jam Meet & Mix (Translation)

22 August 2011

On August 20, Jam Meet&Mix, the fourth annual IT conference, will be held in Odessa. The beer brand "Amsterdam Mariner" is one of the partners of this major IT-event.

Since its launch four years ago, IT Jam Meet&Mix has become the biggest and the most popular event for IT professionals. IT professionals from all over the Ukraine come here to discuss the latest IT news and trends, exchange professional knowledge and network with colleagues and IT stars in a friendly and informal atmosphere.

This year, the conference will be held at the famous Odessa sea port building, and will involve a variety of interesting events. Over 50 speakers from various fields will be sharing free experience and knowledge, from technology solutions to IT management peculiarities. Besides presentations, IT directors will participate in panel discussions, and new gadgets (computers, smart phones and work pads) will be presented by leading manufacturers in the exhibition centre.

The conference will end with the IT Jam Music session in order to fill all the participants with positive energy. The IT bands will entertain the crowd and Amsterdam Mariner will sponsor the event.
"Amsterdam Mariner is the beer of pioneers and experimentalists who think outside the box, enjoy creating innovative things and enjoy life," states Ekaterina Sakharnova, brand manager for "Miller Brands Ukraine."
"IT Jam was created specifically for these kinds of people. The "Amsterdam Mariner" brand was created in the city as a symbol of freedom for the Europeans. We have a lot in common with IT Jam participants, which is why we are happy to sponsor this conference for the most progressive representatives of the most progressive industry in the Ukraine."

Contact details
Valentin Boinitsky
Head of Corporate Affairs, Miller Brands Ukraine, a subsidiary of SABMiller plc
tel. +380 (44) 393 2676 ext. 6732, mob. +380 (50) 312 0244,

About SABMiller plc
SABMiller plc is one of the world's largest brewers with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, as well as leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the world's largest bottlers of Coca-Cola products.

About Miller Brands Ukraine
PJSC Miller Brands Ukraine is a subsidiary of SABMiller plc. In July 2008, SABMiller plc acquired 99.84% of JSC Sarmat. At the end of 2010, the company changed its name from JSC Sarmat to PJSC Miller Brands Ukraine. The brand portfolio of Miller Brands Ukraine includes local brands like Sarmat and Zhygulivske, as well as well-known international brands: Miller Genuine Draft (imported), Zolotaya Bochka (Russian premium brand, produced in the Ukraine under licence), Velkopopovicky Kozel (Czech premium brand, produced in Ukraine under licence) and Amsterdam Mariner (Dutch brand, produced in Ukraine under licence).

About Amsterdam Mariner
Amsterdam Mariner - a licenced brand from the global portfolio of SABMiller plc, a classic European lager with light refreshing bitterness, 4.5% alc. and 11.2% density. Brewed under licence from Grolsch International B.V., Netherlands.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [18/08/2011].

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