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Prazdroj awarded high quality of beer from tap at the U Kovárny pub (Translation)

26 July 2011

Plzeň/Zlín, July 22, 2011 - Today at 5 p.m., Plzeňský Prazdroj ceremoniously awarded U Kovárny, a pub in Zlín, a certificate for excellent care of Pilsner beer on tap. Besides regional representatives from Plzeňský Prazdroj, Lukáš Svoboda, the first Czech winner of the international competition in serving Pilsner Urquell beer from the tap, Master Bartender, also participated at the event. While here, he showcased his talent and knowledge of serving beer from the tap. Currently, there are 50 restaurants and pubs in the Zlín region which follow extremely strict conditions of care for beer, and their walls are decorated with a plaque for quality from Plzeňský Prazdroj.

Petr Kusák, Manager of the Business Distributions Centre in Zlín, Leopold Duda, Regional Manager for the Moravian Region and Stanislav Filípek, Head of Technical Services in Zlín awarded a certificate from Plzeňský Prazdroj to pub U Kovárny for excellent care of beer from tap. Lukáš Svoboda also participated in the ceremony. With his school of serving beer from the tap, he actively participates in spreading excellent reputation. He is, in a way, synonymous with a high quality of service of Pilsner type beer, His Pilsner "to the level" expression is a real term.

"Even though we are a country of beer drinkers and we know how to brew good beer, a lot of pubs don't take care of their beer, even though it deserves it, and then they blame the poor quality on the actual beer. My dream is to motivate bartenders to store and care for beer based on specifications from each brewery because they know best how their beer should be handled. And the actual service also includes friendly contact with a customer. I am always happy when I learn about a pub that takes the maximum care of its beer," said Lukáš Svoboda.

The U Kovárny pub was founded as a family business in 1993. From the beginning, they have insisted on serving good beer and, as owner Zuzana Baťová explains, that is why they chose the renowned lager Pilsner Urquell. Besides Pilsner Urquell they also offer Radegast from the tap, dark Velkopopovický Kozel and non-alcoholic Birell. The next logical step in the continuing process of great beer service was to be awarded the quality certificate from Plzeňský Prazdroj. "Of course, we realise that the certificate itself isn't enough to strengthen our name. That is why we all try to provide the maximum care to the beer and to the restaurant. In our pub you can get Pilsner Urquell from the tap in one shot, to the so-called level. In Moravia this style is still not used very widely. However, this is the best and most economical way to serve beer and the result is beer with beautiful foam which resembles milk," emphasised Zuzana Baťová, owner of the U Kovárny pub.

Plzeňský Prazdroj started a complete care programme in restaurants/bars/pubs, which serve brands from its portfolio throughout the Czech Republic. The number of restaurants and pubs which received the quality certificate reached 1025.

Notes to editors
- With a total sale of close to 9.9 million hectolitres in the 2010 calendar year (including licensed production abroad) and with exports to more than 50 countries, Plzeňský Prazdroj is the biggest producer of beer in the region and the biggest exporter of Czech beer.
- Plzeňský Prazdroj, a. s., is a member of the SABMiller PLC Company. Pilsner Urquell is an international flagship of SABMiller brands.
- SABMiller PLC is one of the biggest beer companies in the world, with activities and distribution in more than 60 countries on six continents. SABMiller includes important brands such as Miller Genuine Draft, Grolsch, Peroni Nastro Azzurro and many more successful regional brands.

Jiří Mareček
Plzeňský Prazdroj
724 617 219

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [22/07/2011].

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