SABMiller logo


Cerveza Cusqueña Invites You to Paul McCartney’s Concert (Translation)

13 April 2011

- Paul McCartney's Up and Coming Tour comes to Peru
- You can participate in Cerveza Cusqueña's mega-promotion

Lima, April 11, 2011 - As part of his Up and Coming Tour, Paul McCartney will come to Peru on Monday, May 9. He will be playing at the Estadio Monumental.

This concert has been organized by businessman Jorge Ferrand. The event will be presented by Banco Continental and sponsored by Cerveza Cusqueña, Peru's premium brand.

Cerveza Cusqueña has launched a mega-promotion on a national level (with the exception of the southern region) in the hope of strengthening consumers' loyalty. This promotion will last four weeks: until May 6.

Customers can participate to receive one out of 190 double admissions to attend this spectacular concert. Consumers will receive a sealed envelope at authorized retailers for each purchase of three 620 ml bottles or a Cerveza Cusqueña regular or malt six-pack. They can also participate by purchasing Cerveza Cusqueña twelve-pack, in which case they will receive two sealed envelopes.

Inside the envelope, consumers will find a code which must be entered in the Cusqueña website ( Once entered, they will automatically discover if they are winners of the double admissions or the thousands of Cerveza Cusqueña cartons that will be given away.

It is important to mention that out-of-town winners will have travel and two-day accommodations in Lima covered.

The prizes awarded will be: 30 double admissions in the platinum field area; 160 double admissions in VIP field area and 1000 prizes of two cartons of 330 ml Cerveza Cusqueña.

For more information, please contact:
Cecilia Quevedo
UCP Backus y Johnston - 311 3000 - 3119
Yohana Medina / Carolina Ascenzo
222 9491

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on [11/04/2011].

Back to news index