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Bluetongue brewery celebrates with key customers

9 November 2010

The Official Opening of the $120m Bluetongue Brewery signals another shake up in the Aussie Beer Market

Tuesday 9th November 2010: The Pacific Beverages owned Bluetongue Brewery officially opened today on the Central Coast of New South Wales.

Created for quality and flexibility, the brewery will utilise its state-of-the-art brewing technology to enable the production of a variety of beer styles ranging from traditional European lagers to modern American and Australian beer styles, with a particular focus on the draught beer market.

Terry Davis, Chairman of Pacific Beverages and Group Managing Director Coca-Cola Amatil said, "Today we have delivered on our promise to deliver meaningful innovation to the Australian premium packaged and draught beer markets. This state-of-the-art Bluetongue Brewery, which has been built at a cost of $120 million, has enabled us to work closely with our key customers to begin developing new exciting draught beers, and many of them have joined us today to show their support and belief in our brands.

"Our considerable investment in this new Brewery is just part of the $1.4 billion that CCA has invested over the last decade locally in Australia in infrastructure; plant and equipment, as well as the latest water and energy saving technologies to enhance the efficiency and sustainability of our food and beverage operations.

"CCA, as one of the few remaining Australian food and beverage manufacturers investing at this level, acknowledges the strong support we received from the NSW Government for our Brewery. However, it is of increasing concern that without future government assistance for crucial items like research and development, accelerated depreciation for high-tech equipment and infrastructure, as well as incentives for sustainability measures to lower the water and carbon footprints of manufacturing and distribution businesses like ours, the $100 billion beverage and food manufacturing sector, the largest in the country, may find it increasingly difficult to grow and prosper," Mr Davis said.

Since being established four years ago, Pacific Beverages has cornered approximately 10 per cent of the Australian premium beer market.

Peter McLoughlin, CEO of Pacific Beverages said, "We know that Australian consumers have a passion for draught and we intend to innovate in this segment - in fact we're unveiling a new product at the Brewery today. The brewery has been specifically engineered for taste, quality and flexibility and we want to cater for changing consumer demands. Our partnership with SABMiller gives us access to some of the world's finest beer brands and brewing technology to deliver on this intent.

"The consultative process with our customers demonstrates the faith we have in their understanding of Australian consumers. After all, they are the ones in closest contact with our consumers and can help us understand their changing needs and set us apart from our competitors."

In addition to its state-of-the-art brewing technology, the Bluetongue Brewery has created one of the most environmentally sustainable breweries globally.

Peter McLoughlin said, "Our sustainable initiatives have focused on six key areas namely water and energy consumption, product packaging usage, waste generation, atmospheric emissions and considered land use. We will be utilising approximately 2.2 litres of water to produce one litre of finished beer, which is significantly below the international average of between four and five litres. Our customers can be assured that not only are they getting brewery fresh tasting beer, but that it is also brewed in an environmentally friendly facility."

The Bluetongue Brand also revealed a new look for its Premium Range: Bluetongue Premium Lager and Premium Light. The refreshed packaging features a triple hop logo, emphasising the ‘great taste' of the beer resulting from its unique triple hopped process. This combination delivers the perfect balance of flavour, aroma and clean finish. The new packaging will be available into market from mid December 2010.

MEDIA CONTACT
Alana Stack: Alana@mapandpage.com.au / 02 9368 4502 / 0412 859 410

About Bluetongue Brewery
Bluetongue Brewery was founded in 2003 by four entrepreneurs who set out to create a premium Australian beer with the iconic stamp of their local region. The original Bluetongue Brewery was located in the Hunter region at Cameron Park, where a team of passionate local brewers oversaw the creation of the Bluetongue range of beers. After being purchased by Pacific Beverages in 2007, the brand continues to grow in popularity. Pacific Beverages, the joint venture Company formed by one of Australia's largest non-alcoholic beverage companies Coca-Cola Amatil (CCA) and global brewer SABMiller, has invested $120 million into the construction of the new brewery which will be fully operational by mid 2010. The $120 million Bluetongue Brewery, which will have an initial annual capacity of 50 million litres, expandable to 150 million litres over time, will be the State's second largest brewery.

About Pacific Beverages Ltd
Pacific Beverages, a joint venture between CCA and SABMiller, was formed in 2006 and began importing, selling and distributing premium beer brands, including Peroni Nastro Azzurro, Miller Genuine Draft and Pilsner Urquell, joined later by Miller Chill and Grolsch. In December 2007 Pacific Beverages acquired Bluetongue Brewery and its stable of Australian premium beers, including Bluetongue Premium Lager. In its four year history, Pacific Beverages has grown market share of premium beer in Australia from 3.6% to approximately 10 %.

About SABMiller
SABMiller plc is one of the world's largest brewers with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, as well as leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the world's largest bottlers of Coca-Cola products. In the year ended 31 March 2010, the group reported US$3,803 million adjusted pre-tax profit and group revenue of US$26,350 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.

About Coca-Cola Amatil (CCA)
CCA is one of the largest non-alcoholic beverage companies in the Asia-Pacific region and one of the world's top five Coca-Cola bottlers. CCA operates across 5 countries - Australia, New Zealand, Indonesia, Fiji and Papua New Guinea. In the past 9 years CCA has diversified its portfolio of products to include water, sports drinks, energy drinks, fruit juices, flavoured milk, coffee, iced teas and SPC Ardmona packaged fruit and vegetable products and fruit and cereal bars.

CCA produces the Australian market's number one cola brand - Coca-Cola; Australia's two top-selling non-sugar colas, Diet Coke and Coca-Cola Zero; the number one bottled water brand, Mount Franklin and the number one sports beverage, Powerade.

CCA entered the premium alcohol market in Australia in August 2006, when it announced the formation of Pacific Beverages, its 50:50 joint venture with global brewer SABMiller, to market and distribute premium beers Peroni Nastro Azzurro, Miller Genuine Draft, Miller Chill, Pilsner Urquell and Grolsch in Australia and New Zealand.

This is an SABMiller subsidiary news release, it was first published in its local market on 09/11/2010.

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