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SABMiller launches a new beer brand in the UK

20 September 2010

Kozel arrives in the UK

SABMiller launches a new beer brand in the UK

SABMiller today announces the introduction of a new beer to the portfolio of Miller Brands, its UK operation. The beer, Kozel, is a 4% ABV Czech lager which is brewed in the village of Velke Popovice, near Prague. 

Kozel will be launched in draught format with a managed pub operator in 100 selected sites starting from the end of September.

Kozel, which means ‘goat' in Czech, has been brewed in Velké Popovice since 1874 and families from the village have worked at the brewery for generations. Less conventional though, is the fact that the brewery also boasts a goat in its head count: Jaroslav, named after the general manager of the brewery.

Nick Miller, Managing Director of Miller Brands said, "Last November we announced our intention to expand our portfolio. We've carried out rigorous and extensive research to establish exactly which brand would be the best fit. Kozel offers an authentic Czech taste, with genuine and distinctive provenance and proposition. Our research also showed that drinkers are looking for something slightly lower in strength and at 4% ABV, Kozel satisfies this demand.

Miller Brands, which also manages Peroni Nastro Azzurro, Pilsner Urquell and Miller Genuine Draft in the UK, is working with a retail partner to introduce Kozel to the UK on trade to ensure that it is sold, presented and served correctly. A number of consumer sampling events will also take place in outlet to introduce consumers to the brand. 


ENDS

Notes to editors

SABMiller plc is one of the world's largest brewers with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, as well as leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie.  SABMiller is also one of the world's largest bottlers of Coca-Cola products.

In the year ended 31 March 2010, the group reported US$3,803 million adjusted pre-tax profit and group revenue of US$26,350 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.

This announcement is available on the company website: www.sabmiller.com

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About Kozel

The original, then state-of-the-art, brewery was founded by the Prague industrialist Frantisek Ringhoffer.  He and the first Kozel brewmaster produced their first batch of smooth Kozel in December 1874.Frantisek selected the village for the outstanding properties the water brought to the brewing process. Since just after World War I, the beer has prided itself in its official trademark and has grown to rank among the largest and most popular beers in Bohemia.

Velkopopovický Kozel has remained one of the best  and most popular Czech beer brands through the 30s and 40s - and even after the company was nationalised in 1945.
In the early 90s, the brewery became a private company once more.  Since 1999, it has been part of Plzeñsky Prazdroj, a.s., which itself is owned by SABMiller


About Miller Brands

Miller Brands is the UK and Ireland subsidiary of SABMiller, one of the world's largest brewers. Miller Brands has responsibility for the development of SABMiller's international premium brands across the UK and Ireland; these include Peroni Nastro Azzurro, Pilsner Urquell and Miller Genuine Draft. Through its consistent pricing and distribution discipline, supplemented by engaging marketing activities, Miller Brands is bringing value back into the beer category. Sales are currently growing in excess of 20% year on year in a declining market and this is increasingly recognised and referenced by retailers. More information can be found at www.millerbrands.co.uk.

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