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Backus got the Anda Award in the Best Media Category (Translation)

25 March 2010

Recognition to Self-regulation Advertising Leadership

The marketing services team got the Anda Award for Excellence for its "Self-regulation Advertising, an Opportunity to Improve Communication Efficiency and Effectiveness" program.

Lima - March 23, 2010.- During the latest edition of the ANDA awards, Backus got the Anda Award for Excellence in the Best Media category for its "Self-regulation Advertising, an Opportunity to Improve Communication Efficiency and Effectiveness" program.

The company started the self-regulation advertising work in 2006. The work allowed to break the paradigm of "More investment, More noise --> Greater fame". Facing a new situation outlined by internal commercial communication, which has restrictions on schedules and some programs, the marketing services team developed a communication strategy and efficient use of tools. They reviewed each segment in which beer commercials were shown and optimized the resources allocated to its beer brand portfolio.

While receiving the award, Marissa Pozo, Marketing Communications Manager, noted: "The greatest challenge for the Marketing Communications Team was to achieve maximum efficiency, taking into account the dynamism of the category but also respecting our business Commercial Communication Code. The results were surprising, since public awareness due to effective media management remained and even grew."

With this award, Backus continues consolidating its leadership position in self-regulation advertising due to its permanent innovation in publicity campaigns and consumer preference.

For more information, please contact:
Cecilia Quevedo / Dora Vallejos
Comunicaciones Externas Backus
Karin Acevedo
Llorente y Cuenca

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on [23/03/2010].


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