SABMiller plc sets standard for labelling compliance
15 February 2010
Miller Brands UK ("MBUK"), subsidiary of leading brewer, SABMiller plc, has set the standard for other drinks producers by not only labelling all of its brands in the UK with all five elements of the Chief Medical Officer's guidance, but by including the information on all of its outer packaging for retail. This provides accurate and balanced information to consumers.
Nick Miller, managing director of MBUK said, "Reminding adult consumers to drink sensibly is core to our business. That's why we have included the Chief Medical Officer's advice on all of our product labels and outer packaging. We even stopped importing one of our brands because of the complexities in putting the Chief Medical Officer's advice on that niche brand. While we recognise that labels are just one component of a larger communication mix through which awareness, understanding and behaviour change on harmful drinking can be achieved, they serve as useful reminders for us all."
Our commitment to consumer information is supported by a consumer-facing website, http://www.talkingalcohol.com/, where consumers can find out not only how alcohol impacts the body, but also the calories, alcohol content, and cereal grains we use in our brands.
About SABMiller plc
SABMiller plc is one of the world's largest brewers with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as market-leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the largest bottlers of Coca-Cola products in the world.
In the year ended 31 March 2009, the group reported US$3,405 million adjusted pre-tax profit and group revenue of US$25,302 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.
For further information, please contact:
James Rossiter, Brunswick Group LLP Tel: +44 20 74045959/ +44 7834502449