SABMiller logo


Project Gambrinus ŠtamGast already has a thousand participants! (Translation)

11 December 2009

Plzeň, December 10, 2009 - A unique project, Gambrinus ŠtamGast, welcomed it's thousandth visitor after only six months. This project is an opportunity for Gambrinus to educate its most loyal pub/restaurant owners/managers and their regular customers about Gambrimus beer, while at the same time expressing its thanks for their loyalty. Gambrinus plans to expand the ŠtamGast project in 2010 from the Plzeň region to other parts of the Czech Republic.

Pavel Hrdlička (61), who worked for 28 years as a miner, and 999 other happy Gambrinus fans took part in an interactive afternoon at the Gambrinus brewery. The Gambrinus Štamgast project's 1000th participant is a regular customer at the K Cihelně restaurant in Zbůch. Together with the local pub owner and six other regular customers, who are all fans of Gambrinus beer, he went to spend an interactive afternoon at the Gambrinus brewery. To his surprise, the lucky thousandth ŠtamGast (regular customer) left the event with a number of prizes.

1000. ŠtamGast Pavel Hrdlička, Petr Kofroň, brewer at Gambrinus and Václav Berka, senior business brewer

A keg of Gambrinus beer was among the prizes he took home, and this is a prize that Hrdlička will not be drinking alone.  "I am very happy that I became the thousandth ŠtamGas," Hrdlička said.  "I will share my favorite Gambrinus with other regulars from the pub, where we meet regularly."   

Aside from Pavel Hrdlička, there were a number of well known people among the thousand visitors.  The hockey team from Plzeň with Captain Martin Straka, soccer player Pavel Horváth, Czech rally driver Václava Pecha and Michael Maurer, an American director who lives in Plzeň, all took part in the ŠtamGast project.

Vladimír Jurina
Brand PR manager
Ph.: 724 617 886

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 10-12-09

Back to news index