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Milwaukee’s Best Light to Award Two Seats at 2010 World Series of Poker Main Event

2 October 2009

For more information, please contact:
Tom Ryan                  

Deron Nardo                             
Dig Communications 
The Beer that's "Brewed for a Crisp, Full Taste" Expects a Full House for Online Poker Challenge

CHICAGO (Sept. 29, 2009) - Milwaukee's Best Light, the official beer sponsor of the World Series of Poker® (WSOP), is dealing consumers a chance to win a seat at the 2010 WSOP Main Event, taking place in July at the Rio Hotel in Las Vegas. Through its two-month "Online Poker Challenge," consumers can visit and click the Milwaukee's Best Light banner to enter and compete to win one of two seats at the prestigious $10,000 buy-in Main Event.

"The WSOP Main Event is undoubtedly the world's premier poker competition, and Milwaukee's Best Light is proud to give amateur poker players a shot at playing against the best of the best and winning millions," said Milwaukee's Best Light marketing manager, Stefan Dinwiddie. "Serving as official beer sponsor of the World Series of Poker gives us a chance to acknowledge and reward loyal drinkers, because Milwaukee's Best Light is also the unofficial beer of poker games everywhere."

Now through Nov. 22, legal drinking age consumers can visit and click the Milwaukee's Best Light banner to register and compete in Texas Hold'em online. At the end of each week, the 1,000 participants with the highest point totals will be eligible to participate in that week's final tournament, which will determine the top 100 point holders.  Those top 100 qualifiers will advance to the month-ending grand prize tournament.

Participants also have the opportunity to earn bonus points by referring friends, answering trivia and obtaining codes inside specially marked packages of Milwaukee's Best Light, Milwaukee's Best and Milwaukee Best Ice. No purchase is necessary to receive the 500 bonus points available in the specially marked packages.

"There's nothing quite like playing in the World Series of Poker Main Event with a chance of instant fame and fortune," said WSOP Vice President Ty Stewart. "The only thing better is winning your seat for free, and this opportunity now exists thanks to our partners at Milwaukee's Best Light."

The two grand prize winners will receive roundtrip airfare, hotel accommodations, a seat in the 2010 Main Event and $1,000. Official rules and prize details are available at or by following the Milwaukee's Best Light banner at

About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales.  Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.  Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies.  MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories.  MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light.  The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks.  MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company.  MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors vision is to create America's best beer company by driving profitable industry growth.  MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

About the World Series of Poker
The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world awarding millions of dollars in prize money and the prestigious gold bracelet, globally recognized as the sport's top prize. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker's longest running tournament in the world, dating back to 1970.  In 2009, the event attracted 60,875 entrants from 115 different countries to the Rio in Las Vegas and awarded over $174 million in prize money.  The creation of the new delayed Main Event final table more than doubled ratings on ESPN year-over-year.  In December, 2008 the WSOP was named the 7th most-admired sports brand in North America by the Turnkey Team Brand Index trailing only the more established NFL, MLB, NBA, NHL, NASCAR and PGA Tour among sports properties.  In addition, the WSOP has formed groundbreaking alliances in broadcasting, digital media and corporate sponsorships, while successfully expanding the brand internationally with the advent in 2007 of the World Series of Poker Europe. For more information on the World Series of Poker, please visit our website at



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