COORS LIGHT RETURNS AS SPONSOR FOR ING NEW YORK CITY MARATHON 2009
15 September 2009
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"World's Most Refreshing Beer" on Board for Fifth Year as
Official Beer Sponsor of City's Premier Athletic and Spectator Event
CHICAGO (September 10, 2009) - Coors Light, Manhattan Beer Distributors and New York Road Runners announced today that Coors Light will return as the official beer sponsor of the ING New York City Marathon 2009, scheduled for November 1.
This is the fifth year as an official sponsor for Coors Light, which will offer "refreshment as cold as the Rockies" to race participants and fans at post-race parties across Manhattan. The brand also will provide beer for all official hospitality events leading up to the race.
"The ING New York City Marathon 2009 is a one-of-a-kind event and, as the beer that offers one-of-a-kind refreshment, Coors Light is the perfect choice for participants and spectators who want to celebrate this special occasion," said Rick Gomez, marketing vice president for Coors Light. "Coors Light is the best-selling light beer in the New York City area and we look forward to strengthening our partnership with one of the city's most prestigious and popular events."
Coors Light also is partnering with New York Road Runners to present the "Race to Refreshment," which will give legal-drinking-age consumers the chance to receive a "Race to Refreshment" gold medal. Consumers will have five weeks to collect stickers from participating retailers. The promotion runs from September 15 through November 8; official rules can be found at www.ingnycmarathon.org and www.manhattanbeer.com.
"Coors Light, a long standing partner of New York Road Runners, continues to be committed to working with NYRR to expand the relevancy of the ING New York City Marathon by creating a new event for runners and fans of the sport as they celebrate New York City on Marathon Sunday," said Ann Wells Crandall, senior vice president of business development and marketing strategy for New York Road Runners. "The ‘Race to Refreshment' tour is a unique opportunity to bring runners and New Yorkers together leading up to and through Marathon day to support the uniqueness of one of the greatest sporting events in New York City, the ING New York City Marathon."
About ING New York City Marathon
Celebrating its 40th running in 2009, the ING New York City Marathon is one of the world's great road races and the premier event of New York Road Runners, drawing more than 100,000 applicants annually. The race attracts many world-class professional athletes, not only for the more than $800,000 in prize money, but also for the chance to excel in the media capital of the world before two million cheering spectators and more than 300 million worldwide television viewers. As any one of the nearly 788,000 past participants will attest, crossing the finish line in Central Park is one of the great thrills of a lifetime. For more information visit www.ingnycmarathon.org.
About New York Road Runners
New York Road Runners, founded in 1958, is dedicated to promoting the sport of distance running, enhancing health and fitness for all, and responding to community needs. Our road races and other fitness programs draw upwards of 300,000 runners annually, and together with our magazine and website support and promote professional and recreational running. A staff of more than 100, assisted by thousands of volunteers, stages the ING New York City Marathon, as well as a road race nearly every weekend plus many track and cross country events. NYRR's home base in New York, and its lifelong identification with Central Park, have given many of its events iconic status, attracting the world's top professional runners. Our youth programs provide running to 100,000 schoolchildren in New York City, around the country, and in South Africa who would otherwise have few or no fitness opportunities. For more information visit www.nyrr.org.
About Manhattan Beer Distributors
Manhattan Beer Distributors, the largest Coors distributor in the United States and the largest single-market beer distributor in the country, will make it possible for runners and spectators to enjoy refreshing Coors Light on Marathon Sunday. With five warehouses, 300 delivery trucks and 1,100 employees, Manhattan Beer Distributors provides Coors products to more than 21,000 licensed retailers in metropolitan New York on marathon day and throughout the year.
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Grolsch, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wis., and two microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.