Europe: Preventing underage alcohol sales in Poland
In Poland, our ‘Underage Access Denied!’ initiative educates retailers not to serve alcohol to underage people.
The programme consists of a comprehensive mix of education and server training at retail outlets and music festivals, as well as a series of 25 television programmes, produced in cooperation with National TV, that address the social problem of alcohol sales to minors.
The initiative has the support of experts, government and non-government institutions.
Our campaigns: Retailer education
Discouraging drink driving in Poland
In Poland, we’re working with the Polish Brewers Association to keep drunk drivers off the road. The campaign aims to educate young people that you should never drink and drive. It includes incentives for getting home safely by bus or taxi and educational games, and encourages friends to nominate a designated driver on a night out.