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Europe: Preventing underage alcohol sales in Poland

In Poland, our ‘Underage Access Denied!’ initiative educates retailers not to serve alcohol to underage people.

The programme consists of a comprehensive mix of education and server training at retail outlets and music festivals, as well as a series of 25 television programmes, produced in cooperation with National TV, that address the social problem of alcohol sales to minors.

The initiative has the support of experts, government and non-government institutions.

Discouraging drink driving in Poland

Drinking and driving Poland poster

In Poland, we’re working with the Polish Brewers Association to keep drunk drivers off the road. The campaign aims to educate young people that you should never drink and drive. It includes incentives for getting home safely by bus or taxi and educational games, and encourages friends to nominate a designated driver on a night out.

Our campaigns: Drinking and driving

See how we're encouraging people not to drive drunk

A motorway with SABMiller's anti-drinking and driving campaign on an overpass