Training for disadvantaged young people
Since 2006 Birra Peroni has been working in partnership with Comunità di S.Egidio, a community group based in Rome, to provide hospitality training for disabled people to help them find permanent employment. The company is one of the first in Italy to support an initiative of this kind.
Fifteen participants took part in the programme during 2009. Training took place at the Institute Gioberti, a catering college based in Rome. Three days were also spent at the Peroni brewery where participants learned about beer culture and draught techniques. Successful participants received awards at a ceremony in Rome’s Town Hall.