Programmes
Different things work in different markets. So, our programmes are locally designed and run, with help from local partners.
Although our efforts may look a little different around the globe, they are all built on our six core principles on alcohol.
Parental education
Helping parents talk to their children about not drinking
Drinking and driving
Encouraging people not to drive when drunk
Pregnancy
Supporting advice from health professionals
Retailer education
Educating retailers so that they sell alcohol responsibly
Responsible drinking
Helping to prevent irresponsible alcohol consumption
National alcohol policies
Helping develop policies to reduce alcohol-related harm