Year of investment
Number of breweries
Total size of beer market (hl 000)
Beer consumption per capita (litres)
Share of total beer market*
* Management estimates
Volume (hl 000)
litres per capita
* Source: Forecast figures for 2011 from Plato Logic, March 2012
Current business profile
Grolsch became part of the SABMiller group in February 2008. In 2012 domestic lager volumes were level with the prior year in a competitive environment characterised by discounting and promotional activity in the highly consolidated off-premise channel and reflecting the impact of economic uncertainty on consumer confidence.
Investor relations contact
Tristan van Strien
Senior Manager, Investor Relations
Tel: +44 20 7659 0136
Fax: +44 20 7569 0135
Growing Grolsch farming initiative
Growing Grolsch is a sustainable arable farming initiative undertaken by Mouterij Kloosterzande (Grolsch's malthouse in The Netherlands) and directly linked to the Grolsch brewery's sustainability programme.
Grolsch - optimising ventilation and lighting systems
Apart from the brewing process itself, ventilation and lighting consume the largest amount of energy at the Grolsch brewery in The Netherlands with its 29 ventilation units and hundreds of lights.