The Netherlands 
Overview
Vital statistics
- 16.61
Population (millions)
- 2008
Year of investment
- 1
Number of breweries
- 12,0581
Total size of beer market (hl 000)
- 721
Beer consumption per capita (litres)
- Company name
Royal Grolsch N.V.
- Website
- Management
Tom Verhaegen
Managing Director- Contacts
- Careers
Brand portfolio
Performance
Share of total beer market*

12%
* Management estimates
Volume (hl 000)
Five-year summary
| 2011 | 2012 | |
|---|---|---|
| Total | 1,610 | 1,589 |
Beer consumption*

72
litres per capita
* Source: Forecast figures for 2011 from Plato Logic, March 2012
Current business profile
Grolsch became part of the SABMiller group in February 2008. In 2012 domestic lager volumes were level with the prior year in a competitive environment characterised by discounting and promotional activity in the highly consolidated off-premise channel and reflecting the impact of economic uncertainty on consumer confidence.
Investor relations contact
Tristan van Strien
Senior Manager, Investor Relations
tristan.vanstrien@sabmiller.com
Tel: +44 20 7659 0136
Fax: +44 20 7569 0135
Sustainable development

Growing Grolsch farming initiative
Growing Grolsch is a sustainable arable farming initiative undertaken by Mouterij Kloosterzande (Grolsch's malthouse in The Netherlands) and directly linked to the Grolsch brewery's sustainability programme.
Read the Growing Grolsch farming initiative sustainable development case study
Sustainable development

Grolsch - optimising ventilation and lighting systems
Apart from the brewing process itself, ventilation and lighting consume the largest amount of energy at the Grolsch brewery in The Netherlands with its 29 ventilation units and hundreds of lights.
Read the Grolsch - optimising ventilation and lighting systems sustainable development case study



