A successful road safety initiative launched by our Panamanian business, Cervecería Nacional, is now being replicated across Latin America.
As part of Sustainable Development Goal 3 to ensure healthy lives and promote wellbeing, the United Nations has set a target to halve global deaths and injuries from road traffic accidents by 2020. We fully support this goal, as in many countries where we operate, traffic accidents are a major cause of fatalities, making them a significant issue for our business as well as for society. Road accidents account for a significant number of our employee and contractor injuries and fatalities.
In 2015, our seven Latin American operating companies launched the Por un Buen Camino (On the Right Track) campaign. This aims to develop road safety solutions to protect road users, while sharing best practice and lessons learned among governments, the private sector and other interested stakeholders.
The region-wide programme builds on a successful initiative that has been run by our Panamanian business, Cervecería Nacional, since 2011. Originally named Respeta la Via, Respeta la Vida (which translates to Respect the Road, Respect Life), the initiative is endorsed by the Panamanian Ministry of Health and is delivered through a partnership of public and private sector bodies. These include the Traffic and Transport Authority, national police, NGOs, community groups, the beer and spirits industry, plus telecommunications and media organisations.