Europe
Head Office: SABMiller Europe (regional hub), Budapest, Hungary
SABMiller’s European operations cover the Canary Islands, Czech Republic, Hungary, Italy, Poland, Romania, Russia and Slovakia.
In almost all of these countries the group is either the largest or second largest brewer by market share. The group’s strategy is to seek increased productivity and balanced growth in its brand portfolios across all its market segments, making value adding strategic acquisitions, such as the Aurora brewery in Romania.
Key European brands include international premium priced brands such as Miller Genuine Draft, Pilsner Urquell and the recently re-launched Peroni Nastro Azzurro. Regional brands include quality beers such as Lech, Zolotaya Bochka, Dreher, Ursus, Timisoreana, Tyskie Gronie, Gambrinus, Peroni, Šariš, Dorada and Arany Ászok and Zubr.
| |
| EBITA (US$m) |
483 |
| Total number of breweries |
18 |
| Total brewing capacity (hls 000s) |
38,945 |
| Total volumes sold (hls 000s) |
33,669 |
| Average number of employees |
11,424 |
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