Corporate social responsibility
Many of our markets are challenging places to work and require great sensitivity in dealing with partners, local communities and employees. Corporate social responsibility, or CSR, is therefore ingrained in everything we do. Our commitment starts at the top with a board-level committee responsible for our CSR performance. Some 1% of pre-tax profits go to help the communities in which we operate, through programmes covering education, welfare and entrepreneurship.
As a brewer, we believe we have a special duty to promote the responsible use of alcohol. Consumed sensibly, alcoholic beverages can make a positive contribution to people's quality of life. We do, however, recognise that irresponsible consumption can have negative consequences. To this end, we continue to invest in alcohol education and research programmes and recently introduced a strict code of practice to cover all our marketing and advertising.
back to top