Partnering with an NGO to deliver education programmes to reduce underage consumption of alcohol:
in Honduras partnered with NGO Glasswing International and USAID’s Youth Development Program to fund an education programme for adolescents about:
o The risks associated with alcohol consumption
o Resisting peer pressure to drink before the legal drinking age
o Strengthen their knowledge and prevent future consumption The program
also has a focus on the development of ‘young leaders’ who can act as peer to peer trainers, which strengthens the message to future participants.
The program also includes a community intervention aspect to create an environment that actively discourages underage consumption of alcohol, working with parents’ associations, community groups and local church communities.
Over the last 2 years the programme has been reached over 4,500 adolescents and 600 community members and there are plans and funding to expand the program in the future.
Working with national retailers to support and augment Responsible Retailing programmes
The Delta Corporation in Zimbabwe partnered with a large retail group in Harare, who were already running responsible retailing training with their Franchisees, to improve training provisions around responsible sale of alcohol. After a pilot in early 2013 the training was rolled out to a broader range of Franchisees in the Harare area as well as approaching the other 2 main retail companies in Zimbabwe.
As a result of the partnership the retailer has taken the messages from the training and is producing their own responsible Point of Sale and communication materials.