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Big questions: moderate and responsible drinking

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In Africa and Latin America, illegal alcohol makes up a significant proportion of the total alcohol market.  We know that lowering the price of beer can attract customers away from illicit alcohol products. We know that reducing the price of beer can attract customers away from illicit alcohol products. In Africa, affordable beers like Uganda’s sorghum beer, Eagle, also create a new income stream for previously subsistence farmers as well as revenues for governments.

How can we use informed, targeted and collaborative actions with governments and other stakeholders to reduce illicit alcohol and build a sociable world where our beers are developed, marketed, sold, and consumed with high regard for individual and community well-being?   

Find out more about how we are making beer the natural choice for the moderate and responsible drinker here