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Big questions: land use

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In order to secure our future brewing materials supply, we must ensure brewing crops are productive and profitable for farmers, improve local economies and communities, and are not threatened by natural resource scarcity. But our brewing crops are part of a much bigger farming and food security picture.

How can we ensure our initiatives are fully integrated with the global effort to meet the world’s future food needs, and contribute to building a productive world where land is used responsibly, food supply is secure, biodiversity is protected and brewing crops can be accessed at reasonable prices?

Find out more about how we are supporting responsible, sustainable use of land for our crops here