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Big questions

Our five shared imperatives are ‘shared’ because we can tackle joint risks only in partnership with those who also face them. Join the conversation and help us find solutions to five big questions.

Accelerate growth and social development in our value chains

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Small business owners face similar challenges, regardless of the business they run or where it is located. How can we scale up our enterprise development partnerships to help these entrepreneurs grow their businesses and contribute to a thriving world where incomes and quality of life growing?

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Make beer the natural choice for the moderate and responsible drinker

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In Africa and Latin America, illegal alcohol makes up a significant proportion of the total alcohol market. We know that lowering the price of beer can attract customers away from illicit alcohol products. We know that reducing the price of beer can attract customers away from illicit alcohol products. In Africa, affordable beers like Uganda’s sorghum beer, Eagle, also create a new income stream for previously subsistence farmers as well as revenues for governments. How can we use informed, targeted and collaborative actions with governments and other stakeholders to reduce illicit alcohol and build a sociable world where our beers are developed, marketed, sold, and consumed with high regard for individual and community well-being?

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Secure shared water resources for our business and local communities

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Water, food and energy are inextricably linked; a connectedness often referred to as the water-food-energy nexus. We need water to grow food and to generate energy; we need energy to grow food and to treat and move water; and we need land (and in the case of biofuels, crops) for energy production. We cannot manage these three resources in isolation as the availability of each affects the availability of the others. To build a resilient world where our businesses, local communities and ecosystems share uninterrupted access to safe, clean water, we need to apply nexus thinking. How can a more integrated approach be achieved?

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Create value through reducing waste and carbon emissions

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Around half our beer is sold in returnable bottles and kegs, which have a lower environmental impact than one-way packaging. But returnable packaging is in decline in some markets, under threat from logistical challenges coupled with consumer perceptions of the inconvenience of returning packs and the premium value of a single-use bottle. Protecting returnable packaging is an important step towards building a clean world where nothing goes to waste and emissions are dramatically lower. How can we make returnable packaging easier to use and challenge consumer perceptions?

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Support responsible, sustainable use of land for brewing crops

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In order to secure our future brewing materials supply, we must ensure brewing crops are productive and profitable for farmers, improve local economies and communities, and are not threatened by natural resource scarcity. But our brewing crops are part of a much bigger farming and food security picture. How can we ensure our initiatives are fully integrated with the global effort to meet the world’s future food needs, and contribute to building a productive world where land is used responsibly, food supply is secure, biodiversity is protected and brewing crops can be accessed at reasonable prices?

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