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Business Partnerships

Where SABMiller holds a minority share in an alliance or partnership, it engages with its partners on sustainable development issues

We encourage these partners to consider sustainable development and we provide support where we can, even though they are not under our management control.

China: CR Snow

China Resources Snow Breweries Limited (CR Snow) is our partnership with China Resources Enterprise Limited and is the largest brewer by volume in China. Its Snow brand is the world's biggest beer brand by volume.

Environmental performance

In 2015, CR Snow reported that it used 3.29 hectolitres (hl) of water per hectolitre of beer produced – a 2% improvement on 2014 (2014: 3.35 hl/hl). Energy consumption was 132.96 megajoules (MJ) per hectolitre (2014: 138.73 MJ/hl), a 4% improvement compared to last year.

The business reported that it produced 1.5 million tonnes of waste, of which the vast majority was recycled. In addition, almost 85% of the products produced by CR Snow used returnable glass packaging.


CR Snow employs over 59,000 people. This year it provided 134,000 days of training for its employees, equating to an average of 2.3 days per employee (2014: 1.8 days).

Also this year, the number of female managers and executives decreased from 845 in 2014 to 766 in 2015.

Encouraging enterprise development in China

Over the last year, CR Snow continued its programme to support students from underprivileged families to attend college. For example in Gansu, CR Snow initiated a programme to support 100 college students from poor families in various universities in Gansu province to finish their last year study, with a total contribution of RMB 600,000.

During the year, CR Snow also launched a programme in seven well-known universities in Shaanxi province, together with other China Resources companies and the Provincial Youth Development Fund. Thanks to this initiative, hundreds of part-time jobs were provided during the summer vacation which helped to identify working opportunities for the students.

Partnering to develop energy-efficient fridges

In cooperation with Haier Group, during the year CR Snow developed a customised fridge – both lower in cost and better in quality – which saves energy and reduces carbon emissions. Since May 2014, 50,000 have been released into the market.

Anadolu Efes

SABMiller has a strategic alliance with Anadolu Efes, which includes a 24% equity interest in the business. Together with its subsidiaries and affiliates. Anadolu Efes produces and markets beer, malt and soft drinks across an area that includes Turkey, Russia, the CIS countries, South Eastern Europe and the Middle East. Anadolu Efes is the beverage division of Anadolu Group, one of Turkey's leading conglomerates, and is listed on the Istanbul Stock Exchange.

Environmental performance

Anadolu Efes has a 2015 goal to reduce water consumption to an average of 3.5 hl/hl of beer produced. It has also made specific commitments to responsible water use which include:

  • To fully comply with legal requirements
  • To reduce water consumption and increase water recycling and recovery
  • To decrease the amount of waste water and increase waste water quality
  • To develop cooperation for the protection of water resources

Anadolu Efes has signed the CEO Water Mandate, an initiative developed as part of the United Nations Global Compact (UNGC) to unite the leaders of business world in order to create sustainable solutions for the increasingly important water issue.

On energy and carbon emissions, Anadolu Efes aims to achieve a 31 kWh/hl energy consumption ratio and to reduce specific greenhouse gas emissions in its breweries by 15% by 2015.

Promoting responsible consumption

Anadolu Efes recognises the importance of responsible consumption and includes “Drink Responsibly” warnings on all signboards, posters and advertisements to educate consumers about the effects of irresponsible alcohol consumption.

Anadolu Efes does not target youth or children, nor does it use young people or children or those who look like young people in its advertisements. It does not advertise in areas where the target audience is children or use content that may link its products with driving.