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Business Partnerships

Where SABMiller holds a minority share in an alliance or partnership, it engages with its partners on sustainable development issues.

We encourage these partners to consider sustainable development and we provide support where we can, even though they are not under our management control.

China: CR Snow

China Resources Snow Breweries Limited (CR Snow) is our partnership with China Resources Enterprise Limited and is the largest brewer by volume in China. Its Snow brand is the world's biggest beer brand by volume.

Environmental performance

In 2014, CR Snow reported that it used 3.35 hectolitres (hl) of water per hectolitre of beer produced – a 7% improvement on 2013 (2013: 3.6 hl/hl). Energy consumption was 138.73 megajoules (MJ) per hectolitre (2013: 163.28 MJ/hl), a 15% improvement compared to last year.

The business reported that it produced 1.6 million tonnes of waste, of which the vast majority was recycled. In addition, almost 95% of the products produced by CR Snow used returnable glass packaging.


CR Snow employs over 57,000 people. This year it provided 103,000 days of training for its employees, equating to an average of 1.8 days per employee.

Also this year, the number of female managers and executives increased slightly from 830 in 2013 to 845 in 2014.

Encouraging enterprise development in China

Over the last year, CR Snow continued its programme to support students from underprivileged families to attend college. For example in Daqing, Heilongjiang Province, CR Snow partnered with a local media organisation to support 70 local students to travel and attend college, with a total investment of RMB 125,000.

Investing in the community

After an earthquake in Ya’an, Sichuan Province CR Snow provided 100 tents worth of RMB 30,045 for the local community.

When Fushun City, Liaoning Province, was hit by a severe storm and floods in August 2013, CR Snow together with other 6 China Resources Companies donated 23,000 cases of C’estbon water, 2,000 T-shirts and other daily necessities to the communities in the region, with a total investment of RMB 740,000.

Anadolu Efes

SABMiller has a strategic alliance with Anadolu Efes, which includes a 24% equity interest in the business. Together with its subsidiaries and affiliates. Anadolu Efes produces and markets beer, malt and soft drinks across an area that includes Turkey, Russia, the CIS countries, South Eastern Europe and the Middle East. Anadolu Efes is the beverage division of Anadolu Group, one of Turkey's leading conglomerates, and is listed on the Istanbul Stock Exchange.

Environmental performance

Anadolu Efes has a 2015 goal to reduce water consumption to an average of 3.5 hl/hl of beer produced. In 2013, Anadolu Efes had improved its water efficiency by 19% compared to the 2008 base year. It has also made specific commitments to responsible water use which include:

  • To fully comply with legal requirements
  • To reduce water consumption and increase water recycling and recovery
  • To decrease the amount of waste water and increase waste water quality
  • To develop cooperation for the protection of water resources.

Over the last year, Anadolu Efes signed the CEO Water Mandate, an initiative developed as part of the United Nations Global Compact (UNGC) to unite the leaders of business world in order to create sustainable solutions for the increasingly important water issue.

On energy and carbon emissions, Anadolu Efes aims to achieve a 31 kWh/hl energy consumption ratio and to reduce specific greenhouse gas emissions in its breweries by 15% by 2015.

Sustainable Agriculture programme

Anadolu Efes launched its Sustainable Agriculture programme as a response to Turkey's limited supply of malt barley and hops suitable for beer production in terms of both quality and quantity prior to 1987. In addition, as a company dependent on agricultural raw materials for its products, Anadolu Efes views the negative impact of climate change and other environmental factors on arable land and water resources as a risk to the sustainability of its supply chain. This objective is supported by three strategies:

  • To improve the quality and resource-efficiency of agricultural raw materials
  • To ensure that these products are grown locally in each market
  • To expand the supply area and ensure sustainability.

Thanks to newly developed malt barley strains that require less water to grow, new agricultural areas have been opened up to malt barley farming. Previously grown only in Cumra area in Central Anatolia, malt barley is now also produced in Adana and Adiyaman, the south eastern regions with lower rainfall. Encouraged by Anadolu Efes' agricultural support programs, guaranteed procurement at market prices and certified seed and on-time payments, farmers in these regions have switched to malt barley.

Promoting responsible consumption

Anadolu Efes recognises the importance of responsible consumption and includes “Drink Responsibly” warnings on all signboards, posters and advertisements to educate consumers about the effects of irresponsible alcohol consumption.

Anadolu Efes does not target youth or children, nor does it use young people or children or those who look like young people in its advertisements. It does not advertise in areas where the target audience is children or use content that may link its products with driving.

In 2013, Efes Rus in Russia initiated a campaign in Moscow to remind citizens that drink-driving is totally unacceptable and a threat both to the drunk driver and to other people. A hundred bill-boards were placed along the city's main avenues. The imagery of a crumpled can with a crashed car symbolised the negative consequences of drink-driving with a message which read: “Drinking and Driving are incompatible!”