Business Partnerships

Where SABMiller holds a minority share in an alliance or partnership, it engages with its partners on sustainable development issues

We encourage these partners to consider sustainable development and we provide support where we can, even though they are not under our management control.

China: CR Snow

China Resources Snow Breweries Limited (CR Snow) is our partnership with China Resources Enterprise Limited and is the largest brewer by volume in China. Its Snow brand is the world’s biggest beer brand by volume.

Environmental performance

In 2016, CR Snow reported that it used 3.08 hectolitres (hl) of water per hectolitre of beer produced – a 6% improvement on 2015 (2015: 3.29 hl/hl). Energy consumption was 121.32 megajoules (MJ) per hectolitre (2015: 132.96 MJ/hl), a 10% improvement compared to last year.

The business reported that it produced 1.5 million tonnes of waste, of which the vast majority was recycled. In addition, 87% of the products produced by CR Snow used returnable glass packaging.

Alcohol Responsibility

Discouraging irresponsible drinking is one of SABMiller’s global focus areas for sustainable development. As a partner of SABMiller, CR Snow is also committed to the same goal and work to promote responsible drinking in meaningful ways to consumers.

In October 2015, CR Snow supported a “National Responsible Drinking Day”, which was organised by China Alcohol Drinks Association. As part of this, CR Snow successively organised 9,000 related communication events in 150 communities and 240 outlets in the period between October and December 2015. An estimated total of over 1 million consumers were reached.


CR Snow employs over 59,000 people. This year it provided 133,510 days of training for its employees, equating to an average of 2.3 days per employee (2015: 2.3 days).

Also this year, the reported number of female managers and executives increased from 766 in 2015 to 981 in 2016.

Encouraging enterprise development in China

Over the last year, CR Snow continued its programme to support students from underprivileged families to attend college. For example, in Tonghua City, Jilin Province, CR Snow sponsored 20 students from underprivileged families to attend college, with a total contribution of RMB 100,000.

In August 2015, CR Snow expanded this approach and launched an education programme with the government of China entitled Hope Project Office. Working in collaboration with other China Resources companies, Hope Project Office operates in eight well-known universities in Shaanxi Province, investing a total of RMB 50,000 in the activity.

Anadolu Efes

SABMiller has a strategic alliance with Anadolu Efes, which includes a 24% equity interest in the business. Together with its subsidiaries and affiliates. Anadolu Efes produces and markets beer, malt and soft drinks across an area that includes Turkey, Russia, the CIS countries, South Eastern Europe and the Middle East. Anadolu Efes is the beverage division of Anadolu Group, one of Turkey’s leading conglomerates, and is listed on the Istanbul Stock Exchange.

Environmental performance

Anadolu Efes has a goal of reducing water consumption to an average of 3.5 hl/hl of beer produced. In 2014, Anadolu Efes used 7.5% less water across its breweries.

It has also made specific commitments to responsible water use which include:

  • Reducing water consumption and increase water recycling and recovery
  • Decreasing the amount of waste water and increase waste water quality
  • Developing cooperation for the protection of water resources

Anadolu Efes has signed the CEO Water Mandate, an initiative developed as part of the United Nations Global Compact (UNGC) to unite the leaders of business world in order to create sustainable solutions for the increasingly important water issue.

Anadolu Efes also looks to improve other areas of their environmental performance. In 2014, it recycled 492,000 tonnes of waste. While this was less than the previous period (2013: 527,000 tonnes), Anadolu Efes reduced its overall waste by 8.4%, between 2013 – 2014.

Promoting responsible consumption

Anadolu Efes recognises the importance of responsible consumption and includes “Drink Responsibly” warnings on all signboards, posters and advertisements to educate consumers about the effects of irresponsible alcohol consumption.

Anadolu Efes does not target youth or children, nor does it use young people or children or those who look like young people in its advertisements. It does not advertise in areas where the target audience is children or use content that may link its products with driving.