SABMiller cares about how our products are consumed. That’s why we put considerable effort into initiatives aimed at preventing alcohol misuse and abuse.
We are involved in programmes to help
- Prevent illegal underage access
- Prevent drunk driving
- Prevent over-consumption
- Discourage drinking when pregnant
- Promote responsible decision-making
Access prevention
Working with local traders is an important link in the chain when it comes to responsible drinking. Our subsidiaries worldwide have undertaken numerous initiatives aimed at preventing under-age access to alcohol.
Access prevention initiatives
Education programmes
Our education initiatives are aimed at discouraging irresponsible drinking. We make every effort to ensure these are communicated as clearly and effectively as possible in our markets using a variety of different media.
Education programmes
Industry initiatives
We believe combined efforts with industry bodies, governments and public health organizations will help us to promote our message effectively.
Industry initiatives
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