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Peroni Nastro Azzurro the UK’s fastest growing premium beer
SABMiller has revealed that its premium imported Italian beer, Peroni Nastro Azzurro, is the UK’s fastest growing premium beer brand. This follows the release of year end figures that show it defying current beer trends. Re-launched in the UK in 2005, Peroni Nastro Azzurro is the fastest-growing top 10 premium lager, with sales up by over 39%* versus last year.
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UK premium beer market
Learn more from SABMiller about the changing UK premium beer market
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