Marketing

At SABMiller we are committed to superior marketing and brand building which is valued as a key driver to sustain our competitive edge. Brands are the key to our success. Our ability to nurture and grow brands that consumers want is one of our most important business assets. We strive to build complete brand portfolio’s that meet all consumer tastes.

By developing local brands with growth potential, by developing new brands and by introducing international brands into local markets, we ensure our brands are the first choice for consumers.

Typical roles in our organisation require an undergraduate degree, a proficient knowledge of best practice marketing process and creativity and innovation. Positions that support our marketing expertise include: Brand Management, Marketing Management, Market Research and Insights, Promotions, Market Development, Innovations and Trade Marketing. All roles encompass a strategic and tactical element that is actively shared and leveraged across the business.

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Annual Report 2008

Over the past 20 years we have grown rapidly from our original South African base into a global operation, developing a balanced and attractive portfolio of businesses.  To find out more, view our Annual Report for 2008.