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News – 2013

Radegast Welcomed Its Jubilee Visitor and Introduced Winter Season Novelties

13 November 2013

Nošovice, November 11, 2013 – Michael Carbol from Zelinkovice (a part of Frýdek-Místek) experienced a great surprise on Friday, November 8; he became the 11,111th visitor of the visitors’ tour of the Radegast brewery, and at a symbolic 11 a.m., he received a commemorative certificate, two cartons of beer, and a gift certificate good for a glass stein with his name engraved on it. The brewery’s Visitors Centre is getting ready for the expected increased interest in the end-of-the-year influx of visitors; they have prepared several novelties, such as a 14-piece glass set with the logos of extra league clubs and a carton paper made truck full of beer.

Michael Carbol from Zelinkovice took off for the Radegast brewery accompanied by his friends; it was his first time at the Nošovice brewery and he already received his reward. ”It was a big surprise. I am not a man who wins a lot. I will share the beer with my family and friends,” said a happy Michael Carbol, who was happy to get his gift certificate good for a glass half-litre stein, on which the brewery will have his name engraved.

The Visitors’ Centre is getting ready for the end of the year. “We usually experience an increase in the interest in tours but also in beer itself and other artifacts from the Radegast collection,” said director of Visitors’ Centre Martina Sikorová, who adds that this year, Radegast has prepared several novelties for hockey fans: “We have, for example, a set of 14 glass half-litre steins with a logo of one extra league club on each one of them. The same collection of pucks is available as well.”

The Visitors’ Centre is open every work day from 9 a.m. to 4 p.m. This will be the same for January and February. In 2013, the centre was closed due to technical reasons during those months. “Actual information about tours and store merchandise during the winter season is available to visitors at www.radegast.cz,” Martina Sikorová added.


Notes for editors:

- Radegast beer brewery, one of the most modern beer breweries in Czech Republic, has produced beer since 1970.

- Radegast brewery has been a member of the biggest Czech beer brewing company Plzeňský Prazdroj, Inc. since 1999. With its total sale of nearly 10 million hectolitres during the calendar year of 2012 (including licenced productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.

- Plzeňský Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.

- SABMiller plc. is one of the world’s biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, as well as premium local brands such as Aguila (Columbia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia), and Tyskie (Poland).


Contact:
Vladimír Jurina
Plzeňský Prazdroj
+420 724 617 886


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This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on November 11th, 2013.

 

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