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News – 2013

Doradita Is Presented in the Market with a Campaign to Support Local Artists and the Hospitality Sector

31 October 2013

The new Dorada formart launches a wide entertainment programme that will take place in different parts of Tenerife

- The brand will offer important artistic moments (momentazos) with stand-up comedy, concerts and magic shows to take place in different hospitality establishments and in a mobile bar on a bus that will travel around the island

- With this launch, Doradita offers an affordable format to the consumer and a boost to the hospitality industry

Santa Cruz de Tenerife, October 29th, 2013- In line with its support to the hospitality sector, Dorada is prepared to launch a wide programme of cultural activities that will allow more than 20 young artists to carry out almost 170 shows in different parts of Tenerife for the next two months. This action coincides with the launching of Doradita, the new Dorada format, that offers the Pilsen modality in a smaller returnable bottle, 20 cl, which will be distributed in hospitality establishments of the Santa Cruz de Tenerife province.

With the slogan Disfruta tus momentazos con Doradita (Enjoy your big moments with Doradita), the brand wants to support the hospitality industry, a key sector of the economy and employment in the islands which is no stranger to the current economic situation.

With this goal, Dorada couples the launching of its new brand, Doradita, with a programme of leisure activities that will be launched next Thursday and be carried out till the end of the year, with the intention to launch and support young artist from Canarias.

In order to do this, Dorada plans to hold a total of 170 momentazos in different hospitality establishments in Tenerife on Thursday and Friday evenings, allowing the public to enjoy stand-up comedy, concerts and magic shows performed by more than 20 artists participating in this initiative.

The group of artist chosen includes Aarón Gómez, Carmen Cabrera, Carlos Castillo, Las Pichonas, Alejandro Rod, José Dóniz and José Ramallo, comedians, as well as Manu Baro, Eladio Torres, Malbert and Edson Grey, magicians, José Arbelo, musician, and the groups Ni un Pelo de Tonto, Conducta Cero, Pagar el Alquiler and Viñol y Privitera.

Some of these momentazos  will have more impact as they will be carried out in larger spaces and will feature several guest artists. They will take place on October 31st, Novemeber 7th and November 22nd, in La Noria street in Santa Cruz de Tenerife, Kapitel Bar in La Laguna and Bar Blanco in Puerto de la Cruz.

A bus has been added that will carry passengers to the Doradita activities on Fridays and Saturdays in November to different parts of the Islands. In this case, the public will be able to enjoy its Doradita on board the bus together with the music of Conducta Cero.

About Compañía Cervecera de Canarias

Compañía Cervecera is one of the main national breweries and one of the main engines in the economical and social development in Canarias. It boosts the creation of 7,000 jobs, is shareholder of several companies in Canarias, and gives priority to local supplies in order to carry out their production. The company, part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which are approximately 30% of the total and are represented by two members on the Board of Directors.

Compañía Cervecera produces its own brands of beer, Dorada and Tropical, and under licence  Carlsberg distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Smithwick’s. Also, it has other beverages such as the natural drink Appletiser, the energy drink Red Bull and Kopparberg cider.

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on October 29th, 2013.

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