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News – 2013

Sinfonía Por El Perú Inaugurates a Workshop-School of Lutherie in Andahuaylillas, Huaro and Urcos

30 July 2013

- The 20 young people were selected to start the classes in the workshop-school of lutherie of the social project supported by the Peruvian tenor Juan Diego Flórez.

- The Workshop School of Lutherie has the name of the dear and fondly remembered Mrs. Marcela Temple de Pérez de Cuellar who, as representative of World Monuments Fund in Peru, had an active participation in the achievement and the promotion of the churches that make up the Andean Baroque route.

Lima, July 25th, 2013 - In the San Juan Bautista de Huaro Parish –Cusco, the inaugural ceremony of the “Marcela Temple de Pérez de Cuellar’s Workshop School of Lutherie” took place, where the selected students that participate in this program and their parents were welcomed.

This workshop-school exists thanks to the commitment of Backus and the Society of Jesus, consisting of the Parishes of San Pedro Apóstol de Andahuaylillas and San Juan Bautista de Huaro. They are looking for the positive integration of its participants with their community, and the public exhibitions of the instruments created are part of the development of the workshop-school of lutherie.

As part of the ceremony, the kids who integrate the Child Orchestra of Núcleo Cusco from Sinfonía por el Perú and their teachers carried out a musical introduction, and Juan Diego Flórez gave a special speech via video. The event was attended by Mr. Miguel Molinari, Executive Director of Sinfonía por el Perú; Mr. Pablo Fernández, Director of Backus Corporative Brand; Father Carlos Silva, Priest of the San Pedro Apóstol de Andahuaylillas and San Juan Bautista de Huaro Parishes; and Mr. Carlos Gorveña, Principal of the Marcela Temple de Pérez de Cuellar’s Workshop School of Lutherie.

Sinfonía por el Perú is convinced that training in life values--such as discipline, excellence and teamwork--can be achieved through music which, accompanied with an environment of mysticism and joy, ensures a high degree of motivation. Without a doubt, the development in techniques for the construction and restoration of musical instruments and in values in these young people would be a moment of pride for their families and class mates, generating a multiplier effect in the community.

Meanwhile, Backus, as part of its Sustainable Development framework, wants to contribute to different sectors of society in order to generate development and transformation, emphasising the development of training for technical-productive and business management and local development through the conservation of cultural heritage. It’s participating in the project “Increasing employment through tourist development in Andahuaylillas, Huaro and Urcos - Quispicanchi, Cusco”, which was the winner of a competitive fund promoted by FONDOEMPLEO. This project seeks to develop service capabilities and strengthen tourism management for sightseeing, generating a longer stay and more spending among the visitors in this area, called the Andean Baroque, sponsored by the Society of Jesus.

About Sinfonía por el Perú:

“Sinfonía por el Perú” is a social initiative of great magnitude, aimed at low-income children and young people. Through the power of music, it promotes education in values such as discipline, excellence and teamwork, in an environment of mystique and joy that ensures a high degree of motivation.

This goal is achieved through the development of the “System of Youth Orchestras of Peru”, consisting of the creation of musical training hubs in different areas of Peru which are connected and centralised, in order to ensure the same method and results.

About Backus:

Union of Peruvian Breweries Backus and Johnston SAA, is the brewing industry leader in Peru. It has 5 decentralised production plants in Lima (Ate), Arequipa, Cusco, Motupe and Pucallpa. It also has a malt factory and a mineral water plant. It has a well-segmented portfolio of national and international brands, looking to satisfy consumers in more than 180,000 selling points throughout the country. During 2012, Backus sold 11.943 million hectolitres of beer, which means an increment of 6.6% in comparison to last year. Also, the net sales of the company reached S/. 3,398.3 million, which is equivalent to an increase of 13.1% during the same period.

Backus works with a focus on sustainable development, with the goal of generating shared value with the people that are part of its value chain and the communities in which it operates. That is why all its initiatives and projects want to generate social inclusion and strategic alliances to favour the efforts and achieve a greater impact in economic, social and environmental terms for the society as a whole.

For more information, contact:

Cecilia Quevedo
Comunicaciones Externas
UCP Backus y Johnston
311 3000 – 3119

César Ibargüen
LLORENTE & CUENCA
222-9491 Anexo 266

María Esther Araujo
Sinfonía por el Perú
444 3293/ 987568066

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on July 25th, 2013.

 

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