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News – 2013

Kryštof Band Will Play at "Radegast Day." Entrance Is Traditionally Free

4 June 2013

Nošovice, June 3, 2013 – Moravian star bands will play at Radegast Day, which will take place in Nošovice on Saturday, September 14, 2013. The most popular Czech band these days Kryštof, who just finished their successful tour, will drive the most attention. However, other participants belong at the top as well. Buty, Citron, Ewa Farna, Ruda from Ostrava, Legends Return, Mňága and Žďorp, and other bands of the “Radegast Nest” competition will play in Nošovice. Entrance to the event, which was visited by more than 30,000 people last year, is traditionally free.

“Radegast Day is a celebration for all fans of Radegast beer. The
programme for the 11th annual fest is built on great musicians coming from Moravia. To see such a line-up of stars on one stage is a unique experience, and I believe that tens of thousands of people will not let this opportunity pass them by,”
said Karel Kraus, Radegast brand marketing manager.

Hockey will receive important attention during the Radegast day since Radegast brand is a partner of the extra-league and of many Moravian hockey clubs.” A new extra-league season will start in Nošovice with the presence of players and clubs,” Karel Kraus disclosed.

Next to hockey and star bands, the visitors may look forward to traditional unfiltered lager, competitions for true men, tours of the brewery, and many surprises that will be announced in a timely manner. The refreshments will be much richer comparing to past seasons, and so will be the number of tap stations offering the unfiltered lager.

Notes for editors:

- One of the most modern Czech breweries Radegast produces beer since 1970. Radegast brewery is a part of Plzeňský Prazdroj comp. since 1999.

- With its total sale of nearly 9.9 million of hectoliters during the calendar year of 2012 (including licensed productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.

- Plzeňský Prazdroj Inc. is the member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio

- SABMiller plc. is one of the world’s biggest beer brewing companies with 75,000 thousand employees and beer brewing activities or distribution in more than 75 countries across six continents. SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, as well as almost 200 successful regional and national brands.

Contact:
Vladimír Jurina
Plzeňský Prazdroj
+420 724 617 886


This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on 3rd of June 2013.

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