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News – 2013

Tropical Maintains its Commitment to Innovation with the Launching of its New Beer with Natural Lemon

14 May 2013

With this initiative, the brand of Compañía Cervecera puts emphasis on adaptation to the consumers’ demands


- Its natural and refreshing properties and its low alcohol content reinforce the image of a modality  with a growing demand

- The drink has started being commercialised in supermarkets, restaurants, bars and coffee shops all over the islands
 

Las Palmas de Gran Canaria, May 13th, 2103.- Tropical just launched a new kind of beer with added natural lemon. With this initiative, the brand of Compañía Cervecera de Canarias wants to keep showing its commitment to innovation, together with the search for products that cover the expectations and the demands of the population.

From Compañía Cervecera, it’s highlighted that with this new modality of Tropical Limón, known as radler, the emphasis is put on the opening of new markets and the search for opportunities in a time of big economical problems, with the goal of moving forward in the diversification and in the development of new segments.

Tropical Limón has started its commercialisation, in bottles as well as in cans, in supermarkets, restaurants, bars and coffee shops all over the islands, having in mind that is the first time that this kind of drink is produced in the insular market.

Compañía Cervecera emphasises the high potential for acceptance of this new drink, supported by previous market surveys, as it is a low alcohol content product, merely 2%, and its characteristics and flavour adapt to the necessities and taste of beer consumers as well as soft-drink consumers.

In fact, the latest studies existing in this field show that around 12% of the population consumes these type of drinks and its demand evidences a clear rising trend, as it’s a refreshing drink made with natural ingredients, without flavour enhancers.

The new Tropical Limón wants to consolidate its presence especially among the consumers that choose this drink for lunch or with appetisers, in response to an increasing public demand for a refreshing drink with a low alcohol content and whose consumption increases even more during the summer season.  

About Compañía Cervecera de Canarias

Compañía Cervecera is one of the main national breweries and one of the main engines in the economical and social development in Canarias: it boosts the creation of 7,000 jobs; it is shareholder of several companies in Canarias; and it gives priority to local supplies in order to carry out their production. The company, which is part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which are approximately 30% of the total and are represented with two members in the Board of Directors.

Compañía Cervecera produces its own brand of beer Dorada and Tropical, and under licence Carlsberg; it distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Smithwick’s. Also, it has other beverages such as natural drinks Appletiser and the energetic drink Red Bull.



This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on 13th of May 2013.

 

 

 

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