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News – 2013

Compañía Cervecera’s Employees Will Spend Part of Their Working Time Assisting Children’s Villages

22 February 2013

The agreement between both parties and Tenerife’s Council was signed this morning

- With this initiative, more than 70 employees of the Canarian company will conduct conditioning tasks and workshops in the NGO’s facilities at El Tablero and La Laguna

- This action is part of the Corporate Social Responsibility activities carried on by Compañía Cervecera as part of its compromise with the Islands’ social development

Santa Cruz de Tenerife, February 21, 2013 - Workers from Compañía Cervecera de Canarias will develop a corporate volunteer project at the SOS Children’s Villages Association, after an agreement signed this morning between both parties and Tenerife’s Council, through the Volunteering Bureau managed by Sinpromi and the NGOs Volunteering Platform Federation of Tenerife.

Thanks to this initiative, the second one developed by Compañía Cervecera within the area of corporate volunteering, more than 70 workers will volunteer at Children’s Villages facilities at El Tablero and La Laguna. Some of the activities include garden clearing and conditioning, soil preparation and planting and cooking workshops.

One of the characteristics of this method focuses on the fact that the company gives away working hours of those employees willing to participate so they can help an NGO and therefore encourage a spirit of solidarity.

It is also part of the Tenerife Solidario Programme that aims to promote, strengthen and create awareness about volunteering and Tenerife’s association basis.

The signing of the agreement was attended by Cristina Valido, Insular Minister of Social Action of Tenerife’s Council; Claudia Elejabeitia, Compañía Cervecera’s Human Resources Director; Francisco Javier Perdomo, Regional Director of Canarias SOS Children’s Villages; and Ester Asensio, President of NGOs Volunteering Platform Federation of Tenerife.

This action is part of the social responsibility initiatives which Compañía Cervecera has been working in for years and that have materialised in relief projects to various NGOs through sponsorships and donations. This is in addition to other actions to fight irresponsible drinking, optimize water and energy use and reduce CO2 emissions, promote recycling and reuse of packaging and encourage social investment in the community.

The first corporate volunteer action launched by Compañía Cervecera was held last year in collaboration with Tenerife’s Council’s Environmental Office. On this occasion, 24 employees from the company participated in a day of beach cleaning and the release of native birds.

Since then, the organisation has been investing in this collaboration process through more extensive programmes such as the one signed today, that opens new options in this area.

This collaboration agreement reinforces the objective of improving the quality of life of Canarians that the company has been championing through actions that provide further growth opportunities and contribute to improve training and invest in the development and progress of all Canarias.

About Compañía Cervecera de Canarias

Compañía Cervecera is one of the main beer producers nationally and one of the main driving forces of economic and social development in Canarias. It drives the creation of 7,000 direct or indirect jobs, it has participation in several Canarian industries and it gives priority to local suppliers in order to carry out its production. Compañía, part of the international group SABMiller, has more than 300 Canarian businessmen among its shareholders that make about 30% of the total and are represented by two members on the Board of Directors.

Compañía Cervecera produces its own beer brands Dorada and Tropical, and under the Carlsberg licence it distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. It also has natural beverages such as Appletiser and the energy drink Red Bull.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 21 February 2013.


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