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News – 2013

Dorada Joins the Celebration of the Day Carnival to the Rhythm of the Batucada

18 February 2013

The brand is an official sponsor of the carnival celebrations

-  This activity will take place tomorrow, repeating the experience carried out last Sunday

- Within the Carnival campaign is included 215,400 limited edition aluminum bottles and 600,000 cans with designs regarding the celebration

Santa Cruz de Tenerife, February 15th, 2013.- This weekend, Dorada, official sponsor of the Carnival of Santa Cruz de Tenerife, joins again the celebrations of the Day Carnival, carrying out, tomorrow, fun and festive activities. Among these activities, a batucada will march through the streets of the city center to the rhythm of Caribbean music.

On the other hand, the public will enjoy a mobile photocall inspired by the designs of the new Dorada aluminum bottles for the Carnival. The photocall will go through the centre area of the party giving clappers away.

These activities will be carried out again after the success they had last weekend, coinciding with the first day of the Day Carnival.

The activities of Dorada during the Carnival are within the campaign the brand started off recently, including the creation of its song of the celebration of the Carnival, the central melody of the video featuring comedians and artists from Canarias and that makes a nod to the main motif of the Carnival: Bollywood.

To this, it has to be added a limited edition of 215,400 aluminum bottles with designs regarding ‘Costumes’, ‘Party’ and ‘Indianos’, as well as 600,000 cans with designs regarding the most international celebration of the capital city of Tenerife.

Also, Dorada has participated in the decoration of the access points to the capital city of Tenerife and some of the most visited spots of the carnival celebration, like Príncipe Square.

About Compañía Cervecera de Canarias

Compañía Cervecera is one of the main national breweries and one of the main engines in the economical and social development in Canarias: it boosts the creation of 7,000 jobs; it is shareholder of several companies in Canarias; and it gives priority to local supplies in order to carry out their production. The company, that is part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which are approximately 30% of the total and are represented with two members in the Board of Directors.

Compañía Cervecera produces its own brand of beer Dorada and Tropical, and under licence Carlsberg; it distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. Also, it has other beverages such as natural drinks Appletiser and the energetic drink Red Bull.

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
 
Note, the news release was first published in its local market on 15th February 2013.

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