SABMiller

Home | News | Shares | Calendar | Contacts |

News – latest

Tens of Thousands of People Enjoyed Pilsner Fest 2012

5 September 2012

Plzeň, September 2, 2012 – Nearly 30,000 people came to Plzeňský Prazdroj to celebrate Pilsen’s beer fest – Pilsner Festival 2012. Despite poor weather, people had a great time enjoying the rich music and cultural programme on Friday and Saturday. During the two days, visitors consumed nearly 100,000 half-litres of unfiltered, premium lager Pilsner Urquell, Gambrinus Original 10° with fuller flavour, and other Pilsen beers from Plzeňský Prazdroj’s product line. There was also a lot of interest in the novelties; refreshing mixed beer drinks with natural fruit juices.  Since this year is the 170th anniversary of Pilsner Urquell lager and Plzeňský Prazdroj Company, the beer was drafted from symbolic 170 beer taps.

Twenty bands performed on the main stages, and seven finalists of the Urquell of Talents Competition played on the Boulevard, the cultural zone in the U Prazdroje Street, in front of the brewery at the Pilsner Fest this year. The colourful music programme boasted such bands as Mňága a Žďorp, Charlie Straight, performer Jiří Schmitzer, Žentour band, Koller Band, Tatabojs band, and many others.

And there were more attractions to make the visit even more pleasurable. Many visitors spent their time engaged in sport activities in the very popular G-city.

Hundreds of people learned about the rules of proper beer care. They had a chance to try drafting beer under the supervision of true master bartenders, the best of the Pilsner Urquell Master Bartenders.

The main attraction at this year’s Pilsner Fest was a signing by successful Olympic athletes from London, golden rower Miroslava Knapkova and modern pentathlete David Svoboda, who were giving away their signatures along with bronze shooter Adéla Sýkorova. Petr Koukal, badminton player and Czech flag bearer from London, added to the fun by playing against the visitors. To participate, people could donate money that, along with the profit from the auction of artefacts donated by some of the performing musicians, went to support the cause of Centre Umbrella.

Travel Through the History, four authentic Pilsen pubs from different time periods of the brewery’s existence, remained a successful milestone of the 170-year-long journey of Pilsner Urquell beer. The ‘30s style pub was the most popular.

On the crowded Boulevard, Komici s.r.o., performers from the popular comedy show “I”ll have it while standing” Iva Pazderková, Miloš Knor, and Daniel Čech made everybody laugh. The finals of the band and dance group categories of the Urquell of Talents competition took place on the double stage. Too Late band received the most votes and became the absolute winner. In the dance category, Afresh dance group seemed to draw most of the interest.

The relaxation zone K-lee-deck added to the pleasant atmosphere, this year’s novelty being a blood-alcohol level test and consultations with experts on responsible alcohol consumption.

Pilsner Fest marked a new Czech record in the holding of double beer glasses. Last year’s record was beaten by exactly one minute by Petr Němec with time of 11 minutes and 21 seconds.

The colder weather meant higher interest in visitors’ tours at Pilsner Urquell and Gambrinus. More than 1,500 saw both breweries.


More information:
Jiří Mareček
Plzeňský Prazdroj
phone: +420 724 617 219
 

Notes for editors:

- Plzeňský Prazdroj Inc. and the Town of Plzeň are longtime partners in the field of marketing cooperation in tourism. Founded on the Declaration of Mutual Cooperation, Plzeňský Prazdroj Inc supports many cultural events in Pilsen, and the Town of Plzeň is a traditional co-organiser of Pilsner Fest
- With total sales of nearly 9.9 million hectolitres during the calendar year of 2011 (including licensed production abroad) and with exports to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of Czech beer.
- Plzeňský Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
- SABMiller plc. is one of the world’s biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, as well as almost 200 successful  regional and national brands.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
 
Note, the news release was first published in its local market on 2nd September 2012.

 

Back to top

Home