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For the Second Year in a Row Backus Received an Award from Perú 2021 for the Good Practises Carried out in Social Development in Peru

29 August 2012

- Backus is one of 44 Peruvian companies receiving this award.
- The award reinforces the work carried out within the framework of Backus’ 10 priorities of  Sustainable Development.
- The award was bestowed by Perú 2021, AliaRSE por el Perú (Alliance for Corporate Social Responsibility for Peru), and the Centro Mexicano de Filantropía (Mexican Centre for Philanthropy).

Lima, August 23rd, 2012 - For the second year in a row, Backus has been awarded the Socially Responsible Company (ESR) award, thanks to its good business practises and their commitment to sustainable development of Peru, which in an integral part of the company’s culture and business strategy.

The award promotes a culture of Social Responsibility, rewarding companies committed to developing the country. It highlights Backus’ approach and their initiatives to generate economic, social and environmental value, carried out within the framework of the Backus’ 10 priorities of Sustainable Development.

On the subject, Malena Morales, Backus’ Director of Corporate Affairs and Sustainable Development pointed out, “Receiving this award for the second year in a row, Backus reasserts its social commitment to Peru. This award is a result of the work carried out in our programmes of Sustainable Development that strive to achieve sustainable growth for the business, the workers, the consumers, the clients and the communities where we operate.”

The ESR® award is a recognition given by Perú 2021, together with AliaRSE por el Perú and the Centro Mexicano de Filantropía (CEMEFI) to companies belonging to Patronato Perú 2021. The award’s goal is to elevate the business standard,  strengthen the culture of social responsibility and identify those companies committed to the integral development of the country and its communities.

The necessary requirements to receive the award include the quality of life of the company, business ethics, links between the company and the community, and commitment to the environment. Because of that, it is renewed every year, in an effort to generate a process of constant improvement in the management of social responsibility.

For more information, contact:
Cecilia Quevedo
Comunicaciones Externas Backus 3113000
Yohana Medina
222-9491 Anexo 208

About Backus:
Union of Peruvian Breweries and Johnston is the industry leader in Peru, with 5 decentralised production plants in Lima, Arequipa, Cusco, Motupe and Pucallpa. It has a well-segmented portfolio of national and international brands, satisfying consumers in more than 142,000 selling points throughout the country. During 2011, Backus recorded net sales of S/. 3,005.5 million, contributed S/. 2,224 million to the Treasury, and gave direct jobs to more than 7,000 people and indirect to more than 220,000.

Backus has a focus on sustainable development, in hopes of generating shared value with the people that are part of its value chain and the communities in which it operates. That is why all its initiatives and projects are designed to generate social inclusion and strategic alliances to favour the efforts and achieve a greater impact in economic, social and environmental terms for the society as a whole.

About PERÚ 2021:
PERÚ 2021 is a non-profit civil association, formed by companies that want to lead the business sector in adding social responsibility as a management strategic tool, allowing them to be an agent of change and contribute to the development of the country. It represents the World Business Council for Sustainable Development – WBCSD in Peru and is a member of FORUM EMPRESA, a hemispheric alliance of business organisations that promotes the development of social responsibility in the Americas.

About CEMEFI (Mexican Centre for Philanthropy):
The Centro Mexicano para la Filantropía -CEMEFI-, is an organisation that strives to promote corporate social responsibility in Mexico, carrying out training and consulting with all kind of businesses, SMEs and ONGs. Also, every year, it bestows the ESR award, celebrating the social responsibility of the winning company. This award is 10 years old, and is considered the most important award of social responsibility a company can receive.

About AliaRSE por el Perú (Alliance for Corporate Social Responsibility for Peru):
AliaRSE por el Perú is an initiative of the Asociación Perú 2021, and together with six other famous organisations, it’s primary goal is to promote social business responsibility in the country, and establish high standards of evaluation for the recognition of good practises of Peruvian companies. This initiative was formed by CONFIEP, Diario El Comercio, Grupo RPP, Instituto Peruano de Auditores Independientes –IPAI- y CENTRUM Católica.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
Note, the news release was first published in its local market on 23rd August 2012.


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