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Tropical brings the snow to Las Palmas de Gran Canaria to inaugurate the summer with a big cold party in Alcaravaneras Beach (Translation)

21 June 2012

- The brand of Compañía Cervecera has created a wide programme of recreational activities in the snow.

- Added to this is a varied musical offering thanks to three DJs that will liven up the party.

Las Palmas de Gran Canaria, June 20th,  2012 - Alcaravaneras Beach in Las Palmas de Gran Canaria will be dyed white on June 30th to become the stage of a show where snow is the main attraction, carried out by Tropical.

The Tropical Cold Party event will transform the usual look of the beach, and a wide programme of recreational activities will be carried out nonstop from 13:00 until around 22:00.

The bulk of the programme, aimed exclusively to an audience over 18 years of age, revolves around fun in the snow, offering an exceptional opportunity to carry out these kind of activities on the island.

The audience will be able to climb a climbing wall and zip line to a mountain of snow, compete in a snowball fight, and play in a giant foosball in the snow.

The programme will be completed with other water activities such as giant balls races on the water, paddle surf or canoe tours.

All these activities will be livened up by a wide musical programme, thanks to three DJs that will perform on the stage at the beach.

Additionally, Tropical has planned to outfit a recycling center, where the audience can bring their empty plastic cups, contributing to the later clean-up of the beach. The cups will be exchanged for presents commemorating this event.

The Tropical Cold Party is one of many activities related to the cold that Tropical plans to carry out during the summer. The first action carried out was the recent launching of an edition of bottles and cans with a thermochromic label, turning Tropical into a pioneer brand in undertaking such an initiative within the beverages and food sector in the Islands.

The label incorporates a cold indicator, represented in a thermometer that changes colour from white to blue, when it reaches the right temperature, six degrees Celsius. Nevertheless, the change in colour can be seen when the temperature of the container reaches 8 degrees Celsius.

Those containers will be commercialised during the summer in hospitality establishments and in food retailers of the Islands.

About Cervecera de Canarias

Compañía Cervecera is one of the main national breweries and one of the main engines in the economical and social development in Canarias: it boosts the creation of almost 900 direct jobs and almost 7,000 indirect and induced jobs; it is shareholder of several companies in Canarias; and it gives priority to local supplies in order to carry out their production. The company, part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which are approximately 30% of the total and are represented by two members in the Board of Directors.

Compañía Cervecera produces its own brand of beer Dorada and Tropical, and under licence Carlsberg; it distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. Also, it has other beverages such as natural drinks Appletiser and Peartiser and the energetic Red Bull.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [20/06/2012].

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