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Birra Peroni is confirmed as Top Employer 2012 (Translation)

21 March 2012

Rome, March 20th, 2012 - Birra Peroni, one of Italy's most important corporate players and part of multinational group SABMiller, was recognised for its commitment towards human resources and the search for new talent. For the third consecutive year, the Italian giant has received the Top Employers Italia 2012 certification.

Birra Peroni was awarded this certification of excellence in human resources management by the CRF Institute, an independent international organisation. The 38 companies that received the prize were evaluated according to the strict standards of the Top Employers HR Best Practices Survey, which examines and investigates all of the human resources policies and dynamics over five basic categories: Career Opportunities, Retribution Policies, Training and Development, Corporate Culture, Working Conditions and Benefits.

The rating is based on a scale of 1 to 5 stars. Birra Peroni was evaluated as follows:

Career Opportunities   ****
Retribution Policies   ***1/2
Training and Development  ***
Corporate Culture   ***
Working Conditions and Benefits  ***

Furthermore, the Top Employer certification highlights the points of excellence that characterise Birra Peroni as a company, such as talent management, international opportunities and development and training plans. This year, a particular mention goes to Peroni's strong commitment towards CSR, which was confirmed in 2011 by the publication of the company's first Sustainability Budget. The continued pursuit of sustainable development is a fundamental aspect of Birra Peroni's way of operating on the market and participating in Italy's economic and social life.

For Birra Peroni, being a part of Top Employer means further strengthening its promise of adding value to the best talent, as well as offering excellent opportunities for growth and development. The philosophy that informs Birra Peroni's choices is based on the idea that the quality of people is a unique and irreplaceable value. For this reason, one of the main factors differentiating Birra Peroni from its competitors is the development and growth of its human capital. The quality and professionalism of its employees is indeed one of the company's principal competitive advantages.

"Receiving for the third consecutive year the Top Employers certification is a reason for us to be proud," said Emiliano Maria Cappuccitti, Birra Peroni's Human Resources Director, "as well an important confirmation of our commitment towards talent research, training and development. Another aspect we would like to highlight is our Sustainable Development activity. We are one of the very few corporate entities in Italy to have published our own Sustainability Budget. Our vision is based on being the most highly admired company in the Italian brewing landscape; a company to work for, to invest in and to cooperate with. In order to achieve this goal, our most important resource is our people."

Birra Peroni's complete profile, with all of the rating details, points of excellence and extended corporate portrait, is available at and was published in the Top Employers Italia 2012 catalogue (Franco Angeli).

For further information regarding the acknowledgements obtained by the company, as well as Birra Peroni's identity, values and human resources policies, please visit the "Work With Us" section of
Birra Peroni

Birra Peroni is an Italian company that is part of multinational group SABMiller plc, the world's number two beer producer, with a presence in more than 75 countries. Listed on the stock exchanges of both London and Johannesburg, SABMiller's 70,000 employees worldwide produce 218 million hectolitres of beer through more than 200 brands.

Peroni's annual production exceeds 4.7 million hectolitres, of which more than one million are exported for a total of 500 million Euros in sales. The main brands produced and marketed by Peroni are: PERONI, Italy's best-selling and most famous beer; NASTRO AZZURRO, the most popular Italian beer abroad; PILSNER URQUELL, considered by many to be one of the best beers in the world. Other prestigious brands include MILLER, TOURTEL, PERONI GRAN RISERVA, PERONI GRAN RISERVA ROSSA, PERONCINO, RAFFO and WUHRER. Peroni Beer was born in the town of Vigevano in the year 1846. Today, thanks to its successful brands, it is one of the most important entrepreneurial realities in Italy, as well as a great symbol representing Italian industry in the United States, the United Kingdom, Australia and as many as 50 other countries.

CRF Institute
CRF Institute is an international organization currently working in numerous European, Asian and African countries. Its mission revolves around identifying the best corporate entities in the fields of Employment, Strategy and Leadership. CRF has already worked with over 2,500 important companies worldwide, from Fortune 500-listed organizations to midsize companies, as well as public and government institutions. For further information, please visit

For further information:
Federico Sannella 
Director of External Relations  
Birra Peroni 
phone: +39 06 225 44391  

Costanza Bajlo
Weber Shandwick
phone: +39 02 57378352

Emanuela Dini
CRF Italia Press Relations
phone 02 6203 3059
Stefano Spigariol
Franco Angeli
Phone 02 28 37 14 33
Cell 338 17 11 932

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [20/03/2012].

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