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Radegast Extra Bitter special edition beer is going to change “penalty time” benches to “extra bitter” benches (Translation)

9 January 2012

Nošovice, January 5, 2012 - Fans of bitter beer have a reason to rejoice again. After a year of waiting, Nošovice brewers have made another limited batch of Radegast Extra Bitter brew. It was quite successful in 2001, and so the brewery decided to make the brew available again for the first three months of this year. It will find its way to pubs as a draught beer, and it will also be available in stores in typical half-litre bottles. This year's novelty is a chance to enjoy the Radegast Extra Bitter brew, not only in select Moravian pubs, but in Bohemian pubs as well.

"Reactions to the special brew were very positive last year, and that was the main reason why we are making more this year. The fans can look forward to its significant hop bitterness, which still stays very pleasant and is adequately accompanied by its full-body malty taste," says Ivo Kaňák, Radegast brewery manager, describing the taste of the special brew while adding that the significant bitterness is typical for all Radegast beers. "We are staying faithful to the heritage of the first master-brewer Jaromír Franzl, who gave Radegast beers their characteristic bitterness. We brought out even more of this attribute in the special edition. While the bitterness of ordinary lagers is somewhere around level 30, Radegast Extra Bitter has 42 degrees of bitterness."

Nošovice brewmasters brewed the special beer in a way that is typical for traditional Radegast beers. In addition to pure Morávka river water, their own malt, and their own brewer's yeast, they added an extra large portion of first-class hops - Saaz semi-early hops.

Radegast Extra Bitter brew has its own godfather, too. It is Petr Pohl, player of HC Vítkovice Steel, who is the least penalised player on the team. And why him? Marek Málek, Radegast brand manager explains: "Radegast Extra Bitter is going to support fair play in hockey rinks. We are going to change the name "'penalty benches" to "bitter benches" in select stadiums. The teams with the least penalty minutes will take home with them a keg of the special brew after all January and February matches."

Petr Pohl will taste the special edition of the beer for the first time on Thursday, January 12, at 6:00 pm in the restaurant Helbich in Ostrava. Other team players, such as Viktor Ujčík and Tomáš Voráček, will join him. The event will also be graced by the presence of Olympic winner David Moravec. All fans of hockey and extra bitter beer are cordially invited.

Notes for editors:

- The Radegast brewery, one of the most modern breweries in Czech Republic, has been brewing beer since 1970.
- Since 1999, Radegast brewery has been part of the largest beer conglomerate in the Czech Republic, belonging to Plzeňský Prazdroj, Inc.
- With total sales of nearly 10 million hectolitres during 2011 (including licenced productions abroad), and by exporting to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of Czech beer.
- Plzeňský Prazdroj Inc. is a member of SABMiller PLC. Group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
- SABMiller PLC. is one of the world's biggest beer brewing companies, with brewing activities or distribution in more than 60 countries across six continents. The SABMiller portfolio includes important international brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, as well as almost 200 successful regional and national brands.


Contact:
Jiří Mareček
Press Secretary
Phone: +420 724 617 219

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

Note, the news release was first published in its local market on [5/01/2012].

 

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