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Velkopopovický Kozel Dark Was Awarded Regional Award THRESHOLD. Come See Where It Is Brewed

26 June 2013

Velké Popovice, June 24, 2013 – The brewery in Velké Popovice can be proud of not only its long beer-brewing tradition and its economic importance in the region but especially for its position as a popular destination for domestic and foreign tourists. Summer months are an ideal time for visiting of the brewery. During the tour you can also taste local dark beer that has been awarded the regional award THRESHOLD.

Come see and get to know the Velké Popovice brewery, where they brew the best-selling bottled dark beer, Velkopopovický Kozel Dark. Dark beer has always been an important part of the Velké Popovice brewery, and according to historic sources it was at the beginning of the brewery. The brewery, which was established by František Ringhoffer in 1871, was known for its speciality: the Bavarian, caramel, colouring malt prepared directly in the brewery. The machinery that was used to make the malt was made directly in the factories of the Ringhoffer family. Velkopopovický Kozel beer is a symbol and an inseparable part of Velké Popovice and the entire region.

Look under the lid of Velké Popovice master brewers

During the period from April to September, it is possible to visit the brewery every day from 10:00 a.m. to 6:00 p.m. The tour was recently expanded by a new exposition of the manufacturing process and non-traditional presentation of the history of the brewery. Thanks to these expositions, it is possible to learn about the rich history and present days of this famous brewery and to enter the secrets of the brewing processes of Velkopopovický Kozel beer in entertaining and fun ways. “The live mascot of the brewery, Olda the billy-goat, is part of the tour. Adult visitors may also enjoy tastings of Kozel beer in the brewery’s cellars,” said Eva Kršňáková, director of Visitors Center of Velké Popovice brewery. In the vicinity of the brewery you can also find a newly built handicap accessible Visitors Centre and Billy-goat’s Store, which will please all beer lovers with its large assortment of beer-related artifacts.

Velkopopovický Kozel Dark and “THRESHOLD original product ®”

Velkopopovický Kozel Dark is brewed according to the original recipe from a unique mixture of dark malts, special yeast cultures, a mixture of soft, aromatic hops, and underground water of the highest quality from forest wells. The unique quality of this beer is once again recognised by the certificate and the award of the regional mark, “Threshold original product.” The Association of Regional Brands awards this mark to products that are unique for its connection to the region, for its character, tradition, culture, and history. The mark has two goals: to support local manufacturers that operate safely, traditionally, and in accordance with environmental protection acts, and to support sustainable tourist activities. The logo displays a stylised silhouette of a grown oak tree with an oak leaf in its crown. A gift pack of Kozel Dark is now marked with this logo and is available in the Billy-goat’s Store.


Notes for editors:

- The brewery in Velké Popovice is a part of Plzeňský Prazdroj Comp. With its total sale of nearly 9.9 million hectolitres during the calendar year of 2012 (including licenced productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.

- Plzeňský Prazdroj Inc is a member of SABMiller plc, the second largest beer producing company in the world with beer brewing and distribution activities in more than 60 countries around world across 6 continents

- Velkopopovický Kozel brand holds irreplaceable position in Plzeňský Prazdroj portfolio. It is a brand with the most dynamic rise on Czech as well as foreign markets. Velkopopovický Kozel Dark is the leader among dark beer brands on Czech beer market, and the bestselling Czech beer abroad.

- The first batch of beer was brewed in Velké Popovice brewery on December 15, 1874, and just one year later, 18 000 hl of beer were brewed and sold. Only few years later, the brewery became the third biggest brewery in the country. They were famous especially for their dark, heavy beer.

- You can find more info about the most recent activities and projects supported by Velkopopovický Kozel brand at www.kozel.cz.

Contact:

Vladimír Jurina
Plzeňský Prazdroj
+420 724 617 886

 

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on 24th of June 2013.

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